Veterinary Market Expands as Pet Care, Disease Prevention and Livestock Health Investment Drive Demand

The global Veterinary Market is expanding as demand increases for companion-animal care, livestock disease prevention, veterinary medicines and diagnostic services. According to Next Move Strategy Consulting, the market was valued at USD 118.73 billion in 2024 and is projected to reach USD 172.76 billion by 2030, representing a 6.5% CAGR from 2025 to 2030. The outlook reflects rising pet adoption, growing attention to parasitic and infectious diseases, increasing livestock health requirements and the continued development of veterinary pharmaceuticals, biologics and diagnostics.

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Market Growth and Outlook

Veterinary healthcare spans a broad ecosystem serving both companion and production animals. It includes preventive treatments, vaccines and biologics, pharmaceuticals, medicated feed additives, diagnostics and clinical services delivered through veterinary hospitals, clinics, laboratories and in-house testing facilities.

The Next Move Strategy Consulting study segments the market by product, animal type, end user and region. Products are categorized into biologics, pharmaceuticals and medicated feed additives, while animal types are divided into production and companion animals. End users include veterinary hospitals, clinics and reference laboratories, in-house testing facilities and other service providers. The geographic analysis covers North America, Europe, Asia-Pacific and the rest of the world.

The report identifies increasing pet adoption and the prevalence of serious parasitic diseases as important market drivers. It also points to higher consumption of meat and dairy products as an opportunity for veterinary healthcare, while high upfront costs associated with veterinary medicines and shortages of veterinarians in some areas remain constraints.

Key Market Drivers

Growth in companion-animal ownership and care spending is supporting demand for veterinary products and services. As pets increasingly become part of households, owners are seeking preventive care, parasite control, diagnostics and treatment for chronic and acute conditions. Next Move Strategy Consulting identifies rising pet adoption as a direct contributor to market expansion.

Disease prevention and surveillance are equally important. The World Organisation for Animal Health reported in its 2025 State of the World’s Animal Health that animal diseases are affecting new areas and species, with 47% of diseases highlighted in its analysis having zoonotic potential. The organization also emphasized vaccination, surveillance and stronger Veterinary Services as key components of disease prevention.

Livestock productivity and food security provide another structural source of demand. Veterinary services are essential for maintaining animal health, reducing production losses and protecting food supplies. WOAH describes effective Veterinary Services as important to food security, nutrition, rural livelihoods and global health security.

Government disease-control programs are also creating demand for vaccines, diagnostics and animal-health services. In India, the National Animal Disease Control Programme focuses on controlling and ultimately eradicating diseases such as foot-and-mouth disease and bovine brucellosis, while supporting vaccination, animal identification, surveillance and disease monitoring.

Emerging Market Trends

One major trend is the increasing emphasis on preventive veterinary medicine rather than treatment alone. Vaccination, parasite control, disease surveillance and biosecurity measures can reduce disease incidence and help protect both animal populations and agricultural productivity. WOAH’s 2025 animal-health report specifically highlights vaccination as an important tool against several high-priority diseases.

Veterinary diagnostics are becoming more technology-driven. Next Move Strategy Consulting highlights Zoetis’ Vetscan Opticell, launched in December 2024, as an example of AI-enabled point-of-care diagnostic technology designed to perform complete blood count analysis. Such systems illustrate the industry’s movement toward faster, automated diagnostics within veterinary practices.

Antimicrobial stewardship is becoming another defining feature of the sector. WOAH reports that antimicrobial use in animals declined by 5% between 2020 and 2022 across the animal biomass covered by its latest analysis, while stressing that stronger surveillance and responsible use remain necessary.

Regulatory attention is intensifying as well. In August 2026, the U.S. Food and Drug Administration finalized guidance for evaluating antimicrobial resistance risks associated with new antimicrobial animal drugs used in food-producing animals. The agency also maintains a 2024–2028 antimicrobial-stewardship action plan for veterinary settings.

Another emerging trend is the expansion of digital and mobile veterinary services, particularly where veterinarian availability is limited. India’s livestock-health programs, for example, include Mobile Veterinary Units designed to bring veterinary services closer to farmers.

Regional Analysis

North America currently holds the largest share of the Veterinary Market, according to Next Move Strategy Consulting, supported by established veterinary hospitals and clinics and a relatively large veterinary workforce. The report identifies the United States and Canada as major contributors to regional demand and highlights continuing product and diagnostic innovation.

Asia-Pacific is identified as the fastest-growing regional market. The report links expansion to growing livestock and poultry production, rising demand for meat and dairy products, and greater investment in animal-health infrastructure. China, India, Japan, South Korea and Australia are among the markets covered in the regional analysis.

India is also strengthening its policy infrastructure around livestock health. The Department of Animal Husbandry and Dairying’s National Livestock Mission includes research, development and innovation activities alongside livestock insurance and extension programs. Its Livestock Health and Disease Control Programme also targets disease eradication, vaccination and improved veterinary access.

Europe remains an important veterinary market as regulators and animal-health organizations focus increasingly on disease surveillance, antimicrobial stewardship and One Health approaches linking animal, human and environmental health.

Industry and Competitive Landscape

The competitive landscape includes animal-health pharmaceutical, biologics, diagnostics, nutrition and veterinary-service companies. Next Move Strategy Consulting identifies Zoetis, Merck Animal Health, Virbac, Phibro Animal Health, ADM Animal Nutrition, Dechra, Heska, IDEXX Laboratories, Elanco Animal Health, Vetoquinol, Allflex, Boehringer Ingelheim Vetmedica, Animalcare Group, Vetster, Cargill and Pranav Biotech, among other participants.

Competition is increasingly focused on product innovation, diagnostics, preventive medicine, partnerships and access to veterinary services. Recent developments cited by Next Move Strategy Consulting include a distribution partnership involving Boehringer Ingelheim and Vyaan Lifesciences in India and the launch of a veterinary antiemetic injection by Pranav Biotech.

“The veterinary market is becoming increasingly centered on prevention, early diagnosis and responsible disease management, while technology and stronger veterinary-service infrastructure are broadening the tools available to both companion-animal and livestock-care providers,” said a spokesperson at Next Move Strategy Consulting.

Market Report Overview

The Veterinary Market report from Next Move Strategy Consulting provides market sizing and forecasts for 2025–2030, including the projected 6.5% CAGR and forecast value of USD 172.76 billion by 2030. The study examines the market by product, animal type, end user and region, while assessing key drivers, restraints, opportunities, trends and the competitive landscape.

About Next Move Strategy Consulting

Next Move Strategy Consulting is a market research and consulting company providing market intelligence, industry analysis, competitive insights, and strategic research across a wide range of industries and geographic markets.

As companion-animal ownership, livestock production and disease-control requirements continue to evolve, the veterinary industry will remain important to animal welfare, food security and public health. Businesses, investors, pharmaceutical and diagnostics manufacturers, veterinary providers and policymakers can monitor developments in preventive care, diagnostics, vaccines, antimicrobial stewardship and veterinary-service access through the detailed Veterinary Market report