User Experience and Chatbots: Building to Achieve Utility

In today’s digital world, it is impossible for businesses to make it on the market unless they are providing their customers and target audience with the highest level of convenience. This means that modern consumers don’t only want to see high-quality products and services, but they also require their questions to be answered and their problems resolved as quickly as possible.

Luckily, business owners no longer have to worry about whether they will be able to give their customers what they need thanks to powerful chatbot technology. Chatbots are virtual assistants every business needs to include in their website if they want to show their customers that they truly matter.

As Avi Ben Ezra, the CTO of Snatchbot – one of the best chatbot platforms today, said in his interview for the Chatbots Magazine, “Big brands are investing in chatbots, streamlining some of their processes, or simply turning their brand into an approachable conversational experience. Consumers are more willing to engage with chatbots, providing the chatbots are entertaining and providing relevant information. Put this all together, and we see a rapid evolution in chatbot-human interactions”.

So, if you want to follow the latest industry trends, stay competitive on the market, make your customer support agents’ jobs easier, and provide your customers with an exceptional customer experience, now is the best time to implement a chatbot to your company’s website.

We are here to provide you with some actionable tips that will help you build an effective chatbot, so read on to discover how you can achieve the best user experience possible.

1. Choose the right platform

 While some business owners are hesitant when it comes to implementing a chatbot to their website because they think that it is a rather challenging process, there are now platforms which are designed to help you build an effective chatbot more easily than ever without any programming knowledge required.  

One of such platforms, Snatchbot, is offering free chatbots which are guaranteed to suit all your needs. Snatchbot provides all of their users with powerful administrative features and a maximum level of security which enables all kinds of businesses to be compliant with regulatory standards.

Using this platform, you can publish your virtual assistant to a variety of web apps, mobile devices, Skype, Facebook messenger, and other channels. All you need to do is to register on their website, and you can rest assured that you will get an effective chatbot that is easy to use.

2. Clearly determine your objectives

Different businesses have different goals, so it is important to have a detailed insight into what your business really needs. Instead of opting for a wide variety of features, it is advised to choose the ones that will really enable you to achieve a great user experience.

Here, you shouldn’t be opting for quantity but rather focus on quality. Have a discussion with your employees and come up with a list of the most important goals you are trying to achieve, and choose the features accordingly.

3. Entice visitors to use your chatbot

Not all consumers out there are familiar with the chatbot technology and they might find it to be rather complex and confusing. That is why you should approach your customers and your entire audience in a direct way and entice them to use the bot on your website.

The best way to do that is by creating a friendly greeting message, as well as the message in which you will explain how your bot can be of assistance, and by including a “get started” option that will allow them to have a better understanding of this technology.

4. Make your bot conversational

 Probably one of the most essential things to pay attention to when building a chatbot is to create a conversation flow which will seem as natural as possible. It goes without saying that bots can never really replace humans, but creating a natural conversation flow will allow you to gather some relevant data from your audience and understand them better.

Also, your visitors will feel better if they can interact with your bot in a natural way.

5. Make sure to optimize on a regular basis

Chatbots are not only useful for your visitors, but they are also one of the most effective marketing tools. Because of that, you need to evaluate and optimize your bot on a regular basis to make sure it is really bringing benefits to your business.

While chatbot technology has been around for some time now, it is still relatively new and unexplored to the fullest extent, and new features are being introduced frequently. So, when you are evaluating the performance of your bot, find out what it should be optimized for, and always make sure you are following your previously determined business objectives.

6. Use your chatbot for data gathering

Chatbots can be used for gathering all sorts of data from your audience which is beneficial for your future marketing campaigns. For instance, you can find out what someone’s location is by asking them about their ZIP code, you can find out more about their buying preferences in order to be able to create better promotions and offers, etc.

In conclusion, chatbots are here to stay – they are the best way to reach a broader audience, increase lead generation, improve sales, come up with a more targeted content, quickly build brand awareness, solve your customers’ problems in a timely manner, and so much more!

So, if you are ready to take your business to the next level, simply follow our aforementioned tips, and you will quickly see the benefits of a well-designed chatbot!