4 Ways to Use AI to Boost Your SMB Website in 2019

Even the birds in the tree have become aware that modern small businesses depend on websites to make profits and grow. Thanks to the most advanced technology like machine learning and artificial intelligence, small businesses can use these tools to engage their customers and target wider audiences.

AI is a valuable means that every business can utilize to increase their sales and grow a loyal customer base. The truth is, AI has already become present in every sphere of our lives. Most successful companies are already using AI and machine learning as essential tools for their targeting strategies as cutting edge technology greatly influences modern consumers and their buying habits.

When you look better at it, AI is now part of the education system, it’s in every smartphone and industry in the world. So, with all that in mind, it’s absolutely safe to say that it’s quite possible to use this technology to boost your SMB website and increase your sales and your entire customer base.

Here are five good ways how to take advantage of AI in 2019 and remain highly competitive in the overcrowded business landscape of today.

1. CRO strategies

Since e-commerce is blooming now more than ever, having a functional website is paramount for any modern SMB. AI and machine learning are excellent tools for optimizing customer conversion rates as this is just one of the very useful applications of AI. Website testing is an essential part of your business strategy and it takes resources and time as this testing reveals any obstacles and faults.

Hiring humans to test your website isn’t cheap but allowing AI to do it instead is a more cost-efficient and much faster solution. It can comb through datasets, heat maps, and essential web analytics and come up with more accurate results. CRO or conversion rate optimization is an important factor for every online business and the more you increase it, the more your sales go up, saving time, effort and resources.

AI can help determine the highest converting combination by dynamically swapping the most important web elements like design, copy or layout until you come up with the website version that gives the best results. High conversion rates mean more customers and high sales. Everybody wins.

2. Chatbot implementation

Chatbots are playing an extremely important role in modern business. Literally, every small business of today is using web bots to improve customer service and provide the best user experience possible. Modern consumers want everything on demand without waiting. One of the most common customer complaints is that brands aren’t able to provide answers to their questions in a timely manner.

Well, chatbots can help solve this problem. They are an effective and inexpensive way to provide consumers with every piece of information they need when they need it. They are available 24/7 and these AI customer service bots excel at providing the ultimate user experience. Thanks to AI, they learn from each interaction, improving their database and mimicking human-like behavior.

This is one of the main reasons why so many companies use Facebook chatbots to engage with their target audiences. Because of AI and machine learning, you can design and train your bot to interact with your customers in a way that will improve the provided customer experience. Chabot building platforms offer tools that help brands build their own bots according to their exact needs.

AI has become so sophisticated and advanced that it literally transformed simple bots into intelligent and intuitive customer service agents that provide the most effective customer support and keep your customers satisfied. If you want to find out more about Facebook chatbots, go here for a guide to Facebook Chatbots.

The best thing about chatbots today is that they’re so easy to build. You can have your own bot website in a timely manner and you can even design an industry-specific chatbot to provide your customers with the best customer service possible.

3. PPC campaigns

Google knows machine learning algorithms best. Today’s online ads are AI-equipped as this provides useful features that small businesses can use to get the best return on their ad investments.

Pay-per-click campaigns supported by AI allow every business to use powerful tools for analyzing an abundance of audience parameters to clearly determine what makes them tick. Such valuable insights can be used later to predict how different actions affect your conversion rates.

Thanks to AI, it’s possible to analyze millions of customers’ search queries to find out what they really want. With all these data points, you can provide your customers with exactly what they need, when they need it. Since AI is ever-learning, your performance will improve over time, becoming more efficient. Knowing what your customers want and prefer is a certain way into their hearts.

4. Content creation

It’s hard to acquire a high level of engagement in the online world of today as the internet is loaded with low-quality content which makes finding angles and topics that will keep your customers highly engaged quite a challenge. Fortunately, machine learning and AI can significantly improve your content as well as its delivery.

Thanks to marketing tools powered by AI, it’s possible to not only find the highest performing ideas but also track their performance. By tracking their effectiveness, you can use AI and the power of automation to do competitive research on the hottest, industry-related topics and use that insight to predict their ROI. It all comes down to knowing your audience and delivering the right content in the most personalized way.

 

The truth is, AI takes time to start delivering results but it’s a long-term investment that will give the wanted results if given time. It’s important to be realistic and not set your goals beyond what you can really achieve. AI will increase profits and conversion rates, all it takes is the right marketing strategy.