Three Ways Your Website Design Can Stand Out

It doesn’t take much to convince business owners that a website is an absolute must in today’s marketplace. Whether that website is meant strictly to inform customers of the company’s products and services, or it is an e-commerce platform, a website has become a necessity today. With that said, consumers are no longer satisfied with a run-of-the-mill site that neither stands out nor performs in any sort of exceptional manner. Not only will this make it hard to attract visitors in the first place, but you’ll find that you won’t get much in terms of repeat traffic.

Royalty Free Photo

As a business owner, it’s up to you to take the initiative and find ways to make your website standout, and that can be done through the design itself. Here we’ll take a look at three ways you can achieve this sense of interest and uniqueness in your design.

Don’t Be Afraid of Color

One very easy way to make your website design stand out is to go ahead and embrace color. No, this doesn’t mean you need to spatter bright colors on each page, rather it means you should use color as an accent. This can be used on things such as your call to action, special buttons, menus, and so forth. The idea is that the color acts as that pop on the page that breaks up what can otherwise seem bland and dull.

If you are going to embrace color, you want to be sure you stay consistent from page to page. This creates flow and helps with branding. It’s a good idea to pick one color palette that you stick with.

Make the Design User-Friendly

There should also be a huge emphasis on user friendliness. Visitors want a smooth and simple experience where they can navigate your site with ease and speed. What this means is that drop down menus should be clear and concise, you can include an internal search tool, use links that take visitors to other pages on your site, and so forth.

Break Up Text with Different Types of Media

There is nothing more off-putting to a reader than a giant wall of text. With that in mind, you’re going to want to break it up whenever possible. This could mean using shorter paragraphs with your content, creating lists and bullet points, and then using multimedia to your advantage. Pepper in images, graphs, videos, vlogs, and anything else that breaks the text up and adds interest.

It’s Okay to Ask for Help

Even with these helpful tips, it’s not always clear what you need to adjust and tweak with your design. This is especially true if you’re starting from scratch just creating the initial design. Asking for help from a professional website design specialist or company such as Gilmedia makes complete sense. It takes all the responsibility off your shoulders and instead gives it to those who have experience, knowledge, skills, and a vision of what will work and stand out.

By using each of these tips, and considering the help of a professional designer, you’ll find that you are able to create a site that is effective and stands out.