Why Every Business Must have a Responsive Website?

A responsive website is one that adjusts to different screen resolutions to appear optimized on different devices including laptops, tablets, smartphones and other mobile devices. This adjustment to different screen resolutions provides an enriched user experience and is important because it represents your business, product and brand. The code for responsive websites is generally HTML 5 which is a cutting edge technology using HTML, Javascript and CSS. In particular, media queries detect the screen size of the device and then present the optimized design for best viewing. There are many different reasons why business owners may want to optimize their existing website to be responsive, but one of the most important one is the accessibility to customers.

The responsive web design will make it easily accessible for all customers irrespective of the device they are using. This provides flexibility and choice to visitors over surfing your website with the device of their choice. If the website is not optimized, the design may look distorted or require scrolling when viewed on tablets, smart phones and other devices.

Budget is sometimes a constraint and barrier for developing a responsive website but there are several micro job websites where freelancers offer low cost services to business owners to optimize their websites and make them responsive.