United Kingdom: A2P SMS Market Analysis & Forecast (2010 – 2016)

of “application-to-person (A2P) sms market” including current market trends, industry drivers, and challenges for better understanding of the market. This report covers market share analysis of key mobile network operators in the United Kingdom.

Browse market data tables and in-depth TOC of United Kingdom: A2P SMS Market Analysis & Forecast (2010 –2016)report.

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The sms messaging market is segmented on the basis of P2P and A2P sms. The application-to-person (A2P) sms market is further segmented into standard and premium sms.

With increasing mobile marketing initiatives by mobile marketers and enterprises, the application-to-person (A2P) segment has emerged as a key market for the mobile network operators, sms aggregators, and content providers. Growth in the mobile subscriber base and overall sms traffic is driving the UK application-to-person (A2P) market; benefiting a pool of stakeholders such as mobile content developers, software developers, premium messaging integrators and aggregators.

The application-to-person (A2P) market provides huge opportunity for market players as the market is expected to grow from 17.58 billion in 2010 to 97.36 billion by 2016, registering a CAGR of 32.90% during 2010-2016.

The opportunities such as mobile marketing and hybrid technology will affect the application-to-person (A2P) sms market, whereas restraints such as mobile spam and instant messaging will have a high impact on the market in short term, but as the benefits from application-to-person (A2P) are ascertained, its overall impact will reduce in the long term.

Key take-aways

• To define, measure, and forecast the Application-to-Person SMS market in United Kingdom
• To study the Application-to-Person market segments and verticals using A2P SMS at present and in future
• To study the top applications for these segments at present and in future
• To understand the reasons for enterprises in United Kingdom to use messaging services
• To analyze the future of messaging technologies that enterprises will adopt
• To identify and strategically analyze drivers, restraints, and opportunities present in the Application-to-Person SMS market

Market overview

These sections discuss the market definitions of application-to-person market in the UK. They also discuss the way market is segmented and the methodology and assumptions considered for forecasting the messaging traffic. The drivers, restraints, and opportunities for “United Kingdom: A2P SMS Market Analysis & Forecast” and its impact have also been covered in this section. The market share analysis of mobile network operators is also covered in this report.

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