Citrus Pay Comes Up With ‘Project 0’ To Offer Quick e–Payment Setup For Merchants

Payment Processing Company Citrus Pay has launched a new solution to make e–Payment Setup quicker.

Christened ‘Project 0’, Citrus Pay is confident of bringing down the time required to setup a virtual store with payment gateway integrated into the same. The Payment Gateway solution is valid for new as well as existing participating merchants.

How does the platform work? Citrus Pay currently offers a comprehensive payment processing platform. The company allows merchants to open up online shopping sites or sub–domains using its payment processing backend as well as its virtual shopping cart. Project 0 will allow new merchants to directly opt for the quicker solution. Additionally, existing participants are allowed to switch–over to Project 0.

Citrus Pay claims to offer merchants, essential attributes like simple, fair pricing and digital documentation. Moreover, the platform has over 20 integration options including those for mobile platforms as well as 15 ecommerce platforms. This makes choosing between payment options to offer a breeze. Project 0 allows for significant reductions in time needed to assimilate particular payment techniques. It is certainly a labor–intensive task to individually pick the options and build them into the platform. Citrus Pay’s Project 0 takes care of the necessary authentications.

Just out of Beta, Project 0 has helped about 200 merchants establish e–shops. The charges are pretty basic and straightforward. Citrus is charging merchants Rs 500 as a flat monthly fee (for less than 100 transactions) as well as a 2.5% commission fee for every transaction. To enroll, merchants have to merely pay six months advanced rental of Rs. 3000. The cost increases as per the requirements and demands of the merchants. The parameters that Project 0 offers a premium for include, number of transactions, coupon support, business intelligence report, among others. Currently the company is running an early–bird offer which has money–back schemes based on performance.

Citrus Pay is exploring multiple avenues to boost online and mobile shopping. However, the competition in this segment is intense and with big brands as well as banks coming up with their own solutions, Citrus Pay has its work cut out for it. What do you think?

Source | techcircle

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