CueLinks Wants To Ease Affiliate Marketing Woes With An Organized Platform

CueLinks has introduced an organized method to reap benefits of Affiliate Marketing.

Jimish Jobanputra, co-founder and CTO of Parity Cube (which operates DesiDime.com), has launched CueLinks, specifically to address the growing, but uncertain Affiliate Marketing segment. The company will attempt to ensure smaller publishers steadily gain from their publications through Affiliate Marketing, shared Jobanputra,

“Back in 2010, affiliate marketing was at an extremely nascent stage in India and we started facing many problems with managing affiliate links. We realized that smaller publishers also were facing a similar issue and that is how CueLinks was born”

How does CueLinks offer a streamlined process? The company tackles all the possible problem points faced in Affiliate Marketing, said Mehul Jobanputra, CEO, CueLinks,

“We started CueLinks so that publishers could earn revenue through a hassle-free process. We have seen a lot of publishers facing problems while dealing with affiliate programs like Link Management, Payment Follow-Ups or getting approvals from top merchants. CueLinks eases the entire process for publishers, helping them earn a steady income on a monthly basis,”

Essentially the platform is a content monetization solution for bloggers, news portals and forums. It claims to help them make extra money by allowing eCommerce companies to advertise via linking content and helping the publishers generate a steady income besides Direct Advertising and Google AdWords.

The company has developed a very simple Java Code and asks the publishers to merely include two lines of JavaScript code in their website. CueLinks has developed a smart and always–aware algorithm that converts normal links into affiliate links only when a visitor clicks on them, increasing the click-through rates. The company is already working with Couponing Sites like Dealsupto, Flipit and others to get more deals listed on their platforms.

CueLinks claims to be working with 2,000 publishers and 586 merchants. The company is able to get a click–rate of 1.5 Lakh Per day which translates to equal number of site–visits to the participating eCommerce portal.

Affiliate Marketing is certainly a newly emerging field for Indian players, who are already facing the challenge of foreign players paying liberally. Will CueLinks offer a decent RoI to such portals?

Source | techcircle

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