Facebook And Google Dominate Global Mobile Ad Spend: eMarketer
Facebook and Google continued to be responsible for the amplifying global mobile ad spending. A latest report from eMarketer has revealed that Google still reigns when it comes to mobile ads as the internet giant grabbed 49.3% of the total share a small drop from 52.6 per cent in 2012. Facebook on the other hand had an impressive 2013, growing its share of the mobile ad market to 17.5% from 5.4% in 2012.
Global mobile ad spend increased by 105% in 2013, reaching $17.96 billion, and is on pace to hit $31.45 billion this year.In 2012, just 11 percent of Facebook’s total ad revenue came from mobile. Last year, that figure rose to 45.1 percent and this year it could reach as high as 63.4 percent. Facebook and Google in total accounted for 66.8% of the world’s mobile ad revenue last year.
Worldwide mobile ad spend doubled in 2013 to $17.9 billion up from $8.76bn in 2012. Microblogging site Twitter came in third and registered a decent increase in mobile ad spend up from 1.5% to 2.4%. Predicting the market share of these top three players in 2014, eMarketer touted Google at 46.8 percent, Facebook at 21.7 percent and Twitter at 2.6 percent.
With more and more people making the shift to mobile, ad spend is expected to only multiply this year. Mobile ad spending is projected to rise 45.8% in 2015 to $45.85 billion and 33.9% to $61.4 billion in 2016, as per eMarketer.
Source: TIME
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Source: http://www.watblog.com/2014/03/20/facebook-and-google-dominate-global-mobile-ad-spend-emarketer/
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