Promoted Ads Management Co. Kapsica Media Secures Angel Funding

Kapsica Media Inc has raised funding from Vishwas Mahajan, co-founder & former CEO of Compulink Systems, and Sunil Nikhar, founder & president of Pyxis Systems.

Pune based startup Kapsica Media Inc has bagged funding from Vishwas Mahajan and Sunil Nikhar in their personal capacities. While the funding amount hasn’t been disclosed, the money will be utilized to expand sales presence and delivery capabilities, besides further improving the technology.

What does Kapsica Media offer? Founded in 2011 by Shrikanth K, Kapsica Media was initially meant to improve management of Paid Ads on Google AdWords. However, the company soon realized the vastness of the business and started to extend their services across many other platforms including Yahoo, Bing, Facebook and other Social Media platforms. The company has even begun to offer ad management on the mobile ecosystem.

Essentially Kapsica Media strives to improve the Return On Investment (ROI) of the expenditure on Advertisements. Realizing early on that the needs and budgets of its clients are very varied, the company now has multiple revenue models, some of which include a fixed–fee, target–based, etc. explained Shrikanth,

“This is a win-win model as we don’t charge flat huge percentage on ad spends, which is common in the digital agency space. We also offer a separate model of low flat fee for startups and SMEs, which have less than Rs 2.5 lakh of monthly ad spend,”

Presently, eCommerce companies are the most active customers of Kapsica Media and they routinely demand enhanced exposure via Google’s AdWords, continued Shrikanth,

“While we do all kinds of paid ads management, AdWords is core of our business. We have worked with some of the leading e-commerce companies in the country. We are now planning to launch more specialist services to become a one-stop-shop for all digital marketing services.”

Digital Ad Management is a very competitive field. While Indian companies are actively exploring this domain and scaling up operations, foreign companies have realized the potential and routinely acquire such organizations to add to their global initiatives. With flexible revenue models, Kapsica could certainly appeal to the Indian companies who have always needed affordable advertising coupled with potent ROI. What do you think?

Source | Techcircle

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