ShopClues Forays Into Wholesale

Online Shopping portal ShopClues has launched a Wholesale Marketplace.

Attempting to break into the Wholesale trade and offering an online platform for the activity, ShopClues has launched a Marketplace exclusively for Wholesale traders and buyers. The company hopes that this marketplace will attract sellers who have been hereto merely using the platform to advertise, to actually list their merchandise and sell to buyers who are looking to make bulk purchases, explained Sanjay Sethi, co-founder and CEO, ShopClues.com,

“The ShopClues WholeSale Marketplace is a novel concept for Indian e-commerce, but we see it as our next logical step. We expect to get maximum response for products and brands that have strong appeal in tier 2 and tier 3 cities, so that small merchants can buy products from ShopClues and sell them in their local markets,”

Online Shopping has traditionally been considered as a One–To–Many Marketplace wherein customers usually bought products for themselves, mostly for self–consumption or gifting. However, owing to the advancement in logistics, warehousing and local delivery models, companies have now nearly perfected the art of delivering goods to the farthest corners of the country. Now the primary task of these companies would be to enhance utilization of the delivery routes and Wholesaling offers this precise opportunity.

Backed by illustrious founders on multiple occasions, ShopClues now has the resources to ensure it can offer decent and attractive prices if the merchandise is sold in bulk. Additionally, the portal claims to be able to deliver the merchandise even in large quantities safely for reselling purposes.

Moreover, ShopClues is gearing up for the imminent entry of large US based retailers one of which, Amazon has already set foot in India. Interestingly, there are reports that claim Wal-Mart, the American retail giant, is planning something very similar for its India operations. The company already has an established B2B Channel and the online wholesale marketplace would be an extension to the same.

Online Shopping has growing well and eCommerce companies are now focusing on multiple other aspects besides attracting customers. Has ShopClues taken the right decision by introducing a Wholesale Marketplace?

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