Times Internet Rolls Out Self-Service Augmented Reality Platform Alive Studio

Times Internet’s mobile initiative, Times Mobile has launched a self-service augmented reality platform, the Alive Studio. It is an extension to the Alive App augmented reality app that was launched over a year ago.  A subscription-based service, Alive Studio will enable pubishers, media agencies to build augmented reality campaigns on their own and monitor them as well.

Users can build campaigns using many pre-defined templates like video AR, WAP AR, ClickME AR and POLL AR. The Alive Studio further offers an online dashboard that gives a summary of all campaigns, including reporting/ MIS tools that can be used to check effectiveness and analytics of those campaigns.

Speaking on the need to launch the self service extension, Ajay Vaishnavi, director, Times Mobile, says, “Alive was launched by TML about a year back and since then it has seen strong growth. Alive Studio gives publishers and brands an easy way to augment their regular print campaigns, and we will now find more and more partners joining us to use ‘Alive’ for mobile marketing. Alive Studio also allows us to tap the AR opportunities in other countries.”

The year old Alive app has so far done campaigns for 200 brands and has been downloaded by one million people.The app is present on all mobile platforms like  iOS, Android, Windows, Symbian, BlackBerry and Java. Alive Studio service is currently available on a free trial basis for a month, after which it will become paid.

Source: Exchange4Media

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