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TurtleBay Advisory Services and Be Informed Deliver Next Generation Applications to Financial Services Industry

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TurtleBay Advisory Services (TBAS) and Be Informed have announced they will combine resources to jointly deliver a 4th generation business process design and technology platform based on semantic technology to U.S. financial services organizations.

By focusing on controls defined in context, this unique business process platform allows organizations to quickly integrate applications and access diverse information sources. The platform is easier to maintain than a set of individual business rules and allows for fast distribution with minimal staff training.  The resulting new environment will deliver a powerful competitive advantage.  Further, the early adaptors will have distinct client retention and market growth advantage over everyone else based upon our early benchmark efforts

 “Our partnership with Be Informed will enable our teams of consulting experts to provide our clients with workflow applications that will transform their businesses,” said Joseph Rossi, TBAS founding partner.  “Our clients understand that business is changing and they must think differently.  We can now offer applications at a speed that clients never thought possible.  This is a game changer.”

Dan Latham, CEO of Be Informed USA, added, “With the Be Informed business process platform, financial services organizations can now deploy solutions quickly and economically, giving them the power to react immediately to new requirements. TBAS has the financial services expertise to help clients derive the most value from Be Informed. Great things are about to happen.”

The Be Informed business process platform will initially address credit product acquisition with the goal of improving customer experience and expediting responses to regulatory changes. The Be Informed platform automates disparate data and enhances data quality through process and controls and supports employees’ operational skills with a compliant and auditable process.

About TurtleBay Advisory Services

TurtleBay Advisory Services is a high profile business consulting firm that delivers significant results to clients in financial services industry. We leverage our decades of leadership experience, in-depth industry research, established tools and methodologies, and proven technologies to bridge the gap between managing your business and transforming your business.

About Be Informed

Be Informed is an internationally operating, independent software vendor. The Be Informed business process platform transforms administrative processes. Using Be Informed’s unique semantic technology and solutions, business applications become completely model-driven, allowing organizations to instantly execute on new strategies and regulations. Organizations using Be Informed often report cost savings of tens of percents. Further benefits include a much higher straight-through processing rate leading to vastly improved productivity and a reduction in time-to-change from months to days.

Media Contacts

TurtleBay Advisory Services

Joe Rossi

575 Lexington Ave

New York, New York



Be Informed

Dan Latham

Be Informed USA, Inc.

445 Park Ave.

9-10 Floors

New York, NY 10022


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