A/B Testing Firm Appiterate Secures $500K Funding From SAIF Partners & Others

Appiterate, US and Delhi based app testing platform has raised seed funding worth $500K from AIF Partners and angel investors. The company will use the funds to add new features to the platform and increase workforce.

Co-founded by Tanuj Mendiratta and Anuj Bhargava in January last year, Appiterate enables app publishers to A/B test and optimize the designs and functionality of their mobile apps. The WYSIWYG (what you see is what you get) platfrom also allows app publishers to run tests and deploy based on user segments and see real-time conversion metrics thereby helping publishers improve app purchases, user engagement and conversion metrics. Appiterate offers a free trial of its solution and the entry developer pack starts at $49 per month.

“Our next goal is to take Appiterate beyond A/B testing to help app publishers in maximizing lifetime value with new launches like customer segmented communication, advanced actionable insights, source tracking and complete suite of relationship marketing,” Bhargava told Techcrunch.

A/B testing is a method to test out two variants and experiment to find out which version works better with the audience. This has now become popular and common in the mobile space owing to increasing use of smartphone adoption and apps. Appiterate has worked with renowned global companies like  Vodafone, Viacom, Groupon, P&G, MTV, Samsung, Microsoft, Mahindra and Zomato.

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