ThoughtBuzz Launches New Product Omni G To Offer Multi–Platform Social Media Analytics

ThoughtBuzz today announced the launch of its new analytics platform – Omnio G.

The product is designed to help organizations listen, discover, measure and engage with today’s social and mobile first consumers.

What does Omnio G offer? Omnio G is not the first product from ThoughtBuzz; however, it is the first to offer multi–platform support. Omnio G is said to support Facebook and Instagram along with all existing social media platforms including Linkedin, Youtube, blogs and forums, review sites like Amazon and CNET, QnA sites like Yahoo Q&A and Twitter.

Omnio G builds on the previous ThoughtBuzz platform, introduced in 2013. And now the platform has stronger capabilities and features, to engage customers and monitor brands across all social platforms. The product allows its users to monitor platforms such as Instagram, Twitter, Facebook, blogs, news, YouTube and LinkedIn in real-time so that they don’t miss out on conversations that can be tapped. The platform would also enable users to identify top Facebook fans based on engagement rates and by time.

ThoughtBuzz seems to have incorporated special attributes to Omnio G that makes segregation as well as assimilation easy. The platform allows importing of all the barnd’s Facebook fans and Twitter followers and further sort them by platform. The platform also allows management of multiple Facebook pages and Twitter accounts, run complex search queries on the system and analyze data that has been pre–sorted by region.

Social Media Analytics has now become mandatory for Brands to closely watch interactions about themselves and many–a–times steer the conversations to achieve positive impact and enhance sales. Omnio G is built on mainstream technologies such as Mongo DB and the Grails framework. The platform runs on Amazon Web Services platform to ensure maximum uptime and scalability. Let’s see how well Omnio G stands up against the competition.

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