China's TCL announces quantum dot enabled 55 inch OLED TV that will one third the price of comparable OLED TVs

TCL announced a quantum dot enabled 55-inch full-gamut 4K UHD [3840 x 2160] TV with a manufacturer’s suggested retail price at one-third the cost of comparable OLED color televisions. The QD (Quantum Dots) plus LED television shatters the prohibitively high price barrier of OLED TVs which provide consumers with a richer color viewing experience.

TCL is the world’s third best-selling television brand, and QD Vision is the leading manufacturer of quantum dot optical components for HDTVs and other LCD products. The new TVs will initially be available in China, followed by additional worldwide availability.

Most mainstream LCD TV designs have had to sacrifice color quality, typically only delivering 60-70% of the NTSC color gamut standard. Color IQ is capable of delivering 100% of the NTSC color gamut, and works with all major LCD applications, including LCD TVs, LCD monitors and other displays, providing both superior color performance and high system efficiency.

The quantum dot component is mounted in the LCD backlight unit in front of blue LEDs (as opposed to white LEDs used by other manufacturers such as LG), according to Matt Mazzuchi, vice president of market and business development for QD Vision.

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