Addicted To Retail (ATR) presents Gogoro Experience Center in Taipei by Cinco.
As part of a comprehensive partnership with Gogoro – Cinco crafted a shared strategic vision and brand platform that drove the development of creative across all brand touchpoints. They focused their attention on creating a compelling IP for the new brand, designing Gogoro’s brand identity and a comprehensive visual language that was simultaneously extended and applied to robust retail and digital programs.
The team at Cinco strategically defined, developed and designed each phase of the retail journey – from first impression through purchase and post-purchase experiences. A highly complex environment and dynamic business model required a strategic and holistic take on design, especially when the brand vision was to create a retail experience as remarkable as the product itself.
The strategy was anchored by 4 core experience principles: Create Distinction in a chaotic and cluttered retail section of New Taipei City; Excite and Inspire the consumer with one of a kind displays; educate by Simplifying Complexity; and create meaningful connections by Making it Personal.
The SmartScooterTM and energy delivery service has no precedent, so how and in what form to communicate with the consumer is critical to Gogoro’s success. The Gogoro Experience Center will serve as the primary opportunity to learn and experience the product until sales begin later this summer.
Gogoro Experience Center – Taipei
No. 18, Songshou Rd, 信義區
台北市 Taiwan 110
(ATR) – Dedicated to the experience of shopping
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