SHOT Cafe – London

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Addicted To Retail (ATR) presents: Wilson Holloway clads cafe in ceramic contours.

For a city cafe that injects vitality, with its fare and fodder as well as its pops of colour, there is not a straight-edge surface at SHOT. This heathy eatery’s interior, designed by Wilson Holloway, instead offers customers curved contours to help them mellow whilst sipping their morning matcha.

More than a just juice bar, the venue has a name that literally defines its menu – simple, healthy, organic and tasty. To add a twist, the client called for an experimental approach to make a statement whilst defining the location’s small footprint. Enter the designers, with lab-coats donned, to deck out SHOT with a clinical disguise. ‘Our initial inspiration came from the idea of the laboratory as a place of learning, discovery and experimentation,’ comments design director Alex Holloway. ‘At the heart of our work is a desire to create visually striking projects,’ he continues. ‘The difficulty in this instance was designing something distinctive in such a small space – the front of house area is only 32 sqm.’

The aim was to create an intricate interior that reflects the high level of detail that the team here puts into creating the products, utilising a careful scientific approach to recipe development. ‘In response, we used bespoke curved ceramics to create a continuous tiled space inspired by Victorian medical laboratories.’ The decision to go down the route of tiles, which cover all surfaces where practically possible including walls, table, counter, signage, seating and even the lampshades, was as much functional as it was playful – with smooth surfaces and gentle curves morphing into integrated containters on the walls.
Against this white backdrop, the four brand colours picked out in the pendants and stools add a bright edge, as does the glow from the eye-catching neon sign. And a healthy glow is what you might leave with after having had your fill, as the designer summarises: ‘SHOT is a place where the customer can engage with the process and educational side of healthy eating that our client promotes.’

Photos courtesy of Wilson Holloway

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