Three 80/20 rules for music streaming
Most streaming listeners will not subscribe, now or ever. The 80/20 rule is that the 80% will never subscribe.
Most streaming listeners prefer minimal engagement. Having to engage is a problem. Non-interactive apps like Pandora provide more value than interactive ones like Spotify. The 80/20 rule is that 80% prefer passive options.
What will streaming listeners pay for? Reduced interactivity. The better the recommendations, the less listeners have to actively navigate. The 80/20 rule is that what the 80% will pay for is curation.
Source: http://some.gonze.com/2016/07/28/three-8020-rules-for-music-streaming/
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