Read the Beforeitsnews.com story here. Advertise at Before It's News here.
Profile image
By solidsmack (Reporter)
Contributor profile | More stories
Story Views
Now:
Last hour:
Last 24 hours:
Total:

Reebok Announces New Plant-Based Sustainable Footwear Line

% of readers think this story is Fact. Add your two cents.


Corn. It’s not just for soaking in butter or rotating on a drill at 2500 RPM.

While Nike has made huge strides to minimize their environmental footprint, and Adidas has been introducing shoes made from plastic sourced from ocean waste, Reebok is the latest footwear company to get in on the sustainability action with the announcement of a new eco-friendly line of footwear.

Simply called “Cotton + Corn”, the line of shoes will use DuPont’s Susterra Propanediol to craft a 100% sustainably and renewably sourced outsole that will be paired with an upper created from organically-sourced cotton. The shoes are so eco-friendly, they can even be used as compost at the end of their life.

“This is really just the first step for us,” explains Bill McInnis, Head of Reebok Future. “With Cotton + Corn”, we’re focused on all three phases of the product lifecycle. First, with product development, we’re using materials that grow and can be replenished, rather than the petroleum-based materials commonly used today. Second, when the product hits the market we know our consumers don’t want to sacrifice on how sneakers look and perform. Finally, we care about what happens to the shoes when people are done with them. So we’ve focused on plant-based materials such as corn and cotton at the beginning, and compostability in the end.”

The first line of “Cotton + Corn” shoes is expected to make its way to retail later this year.

The post Reebok Announces New Plant-Based Sustainable Footwear Line appeared first on SolidSmack.

Read more about CAD, product design and related technology at SolidSmack.com



Source: http://www.solidsmack.com/culture/reebok-announces-new-plant-based-sustainable-footwear-line/


Before It’s News® is a community of individuals who report on what’s going on around them, from all around the world.

Anyone can join.
Anyone can contribute.
Anyone can become informed about their world.

"United We Stand" Click Here To Create Your Personal Citizen Journalist Account Today, Be Sure To Invite Your Friends.

Please Help Support BeforeitsNews by trying our Natural Health Products below!


Order by Phone at 888-809-8385 or online at https://mitocopper.com M - F 9am to 5pm EST

Order by Phone at 866-388-7003 or online at https://www.herbanomic.com M - F 9am to 5pm EST

Order by Phone at 866-388-7003 or online at https://www.herbanomics.com M - F 9am to 5pm EST


Humic & Fulvic Trace Minerals Complex - Nature's most important supplement! Vivid Dreams again!

HNEX HydroNano EXtracellular Water - Improve immune system health and reduce inflammation

Ultimate Clinical Potency Curcumin - Natural pain relief, reduce inflammation and so much more.

MitoCopper - Bioavailable Copper destroys pathogens and gives you more energy. (See Blood Video)
Oxy Powder - Natural Colon Cleanser!  Cleans out toxic buildup with oxygen! 
Nascent Iodine - Promotes detoxification, mental focus and thyroid health.
Smart Meter Cover -  Reduces Smart Meter radiation by 96%!  (See Video)

Report abuse

    Comments

    Your Comments
    Question   Razz  Sad   Evil  Exclaim  Smile  Redface  Biggrin  Surprised  Eek   Confused   Cool  LOL   Mad   Twisted  Rolleyes   Wink  Idea  Arrow  Neutral  Cry   Mr. Green

    MOST RECENT
    Load more ...

    SignUp

    Login

    Newsletter

    Email this story
    Email this story

    If you really want to ban this commenter, please write down the reason:

    If you really want to disable all recommended stories, click on OK button. After that, you will be redirect to your options page.