Watch How Artist James Lake Approaches Cardboard as His Medium of Choice

Cardboard generally isn’t the first material that comes to mind when discussing sculptures, models, and prototypes—but legions of designers and artists have shown us otherwise. From quick and dirty product models to functional skateboards, it’s difficult to imagine what can’t be made with a little creativity.

More recently, artist James Lake has been slicing and dicing the recycled corrugated good stuff for a good cause: to create a sculpture that highlights the need for recycling and finding more sustainable solutions to waste management.

After conducting a study of over 2,000 UK citizens packaging company Rajapack commissioned James to create a sculpture that highlights the importance of recycling:

“What you do when you work with cardboard is you give it value by the time, the effort, and the care you put into it,” explains the artist. “And I think when we come to think about the planet’s resources, actually trying to find a new way to value things and people, it’s very, very important. I’d rather people valued that than value it because it’s made of marble.”

Be sure to check out the artist’s full collection over at his site. In the meantime, you can learn more about cardboard cutting and modeling techniques by heading over to our good pal Jude Pullen’s site, Design Modelling. Rock.

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