Samsung’s dual-screen folding phone is very strange and probably doomed

Let me just say that I love the idea of a folding phone/tablet device. I was a Courier fanboy when Microsoft floated that intriguing but abortive concept device, and I’m all for unique form factors and things that bend. But Samsung’s first real shot at a folding device is inexplicable and probably dead on arrival. I’d like to congratulate the company for trying something new, but this one needed a little more time in the oven.

I haven’t used it, of course, so this is just my uninformed opinion (provided for your edification). But this device is really weird, and not in a good way. It’s a really thick phone with big bezels around an small screen that opens up into a small tablet. No one wants that!

Think about it. Why do you want a big screen?

If it’s for media, like most people, consider that nearly all that media is widescreen now, either horizontal (YouTube and Netflix) or vertical (Instagram and Facebook). You can switch between these views at will extremely easily. Now consider that because of basic geometry, the “big” screen inside this device will likely not be able to show that media much, if any, larger than the screen on the front!

(Well, in this device’s case, maybe a little, but only because that front display’s bezel really is huge. Why do you think they turned the lights off? Look where the notification bar is!)

It’s like putting two of the tall screens next to each other. You end up with one twice as wide, but that’s pretty much what you get if you put the phone on its side. All you gain with the big screen is a whole lot of letterboxing or windowboxing. Oh, and probably about three quarters of an inch of thickness and half a pound of weight. This thing is going to be a beast.

Power users may also want a big screen for productivity: email and document handling and such is great on a big device like a Galaxy Note. Here then is opportunity for a folding tablet to excel (so to speak). You can just plain fit more words and charts and controls on there. Great! But if the phone is geared towards power users, why even have the small screen on the front anyway if any time that user wants to engage with the phone they will “open” it up? For quick responses or dismissing notifications, maybe, but who would really want that? That experience will always be inferior to the one the entire device is designed around.

I would welcome a phone that was only a book-style big internal screen, and I don’t think it would be a bother to flip it open when you want to use it. Lots of people with giant phones keep book-like covers on their devices anyway! It would be great to be able to use those square inches for the display rather than credit card slots or something.

There are also creative ways to use the screen: left and right halves are different apps; top half is compose and bottom is keyboard; left half is inbox and right half is content; top half is media and bottom is controls and comments. Those sprang to mind faster than I could type them.

On the other hand, I can’t think of any way that a “front” display could meaningfully interact with or enhance a secondary (or is it primary?) display that will never be simultaneously visible. Presumably you’ll use one or the other at any given time, meaning you literally can’t engage the entire capability of the device.

You know what would be cool? A device like this that also used the bezel display we’ve seen on existing Galaxy devices. How cool would it be to have your phone closed like a book, but with an always-on notification strip (or two!) on the lip, telling you battery, messages, and so on? And maybe if you tapped one the device would automatically pop open physically! That would be amazing! And Samsung is absolutely the company that I’d say would make it.

Instead, they made this thing.

It’s disappointing to me not just because I don’t like the device as they’ve designed it, but because I think the inevitable failure of the phone will cool industry ambition regarding unique devices like it. That’s wrong, though! People want cool new things. But they also want them to make sense.

I’m looking forward to how this technology plays out, and I fully expect to own a folding phone some time in the next few years. But this first device seems to me like a major misstep and one that will set back that flexible future rather than advance it.