The new TAG Heuer Carrera Calibre Tourbillon Nanograph is a lot of buzzwords in a beautiful package

Almost every word in the name of TAG Heuer’s new watch – the Carrera Calibre Heuer 02T Tourbillon Nanograph – is important. Carrera connects it to TAG’s long history of chronographs while Calibre suggests a handmade watch made with some technical prowess. Tourbillon means you can expect this thing to cost more than a car (about $25,000 when it goes on sale) and Nanograph suggests that this thing is doing something quite unique. And it is.

TAG Heuer loves experimenting with new materials and the Nanograph features a new hairspring design that is unique to TAG. The hairspring, which is made of carbon-composite, is lightweight and unaffected by gravity or shock. It also offers “perfect concentric oscillations” and is completely antimagnetic. Couple that with the rotating tourbillon and the suggestion is that this watch will remain accurate under all sorts of pressure.

Further, rest of the movement includes carbon fiber and aluminum which reduces the effects of temperature and looks pretty darn cool. It doesn’t do much – it basically shows elapsed time – but it does it in a decidedly sexy way.

“This new interpretation of the TAG Heuer Carrera with its advanced in-house technology underscores our legacy in achieving watchmaking excellence and proves that we remain true to our values of performance, disruption and avant-garde,” said TAG CEO Stéphane Bianchi.

It is quite fascinating to note the range materials that went into this little mechanical marvel are surprisingly new. Not many manufacturers are using carbon fiber in this way and the fact that it’s going into a chronograph mechanical watch for less than $100,000 is surprising. Now you just have to convince yourself to spend $25,000 on a watch.