Read the story here. Advertise at Before It's News here.
Profile image
By Aaron Turpen (Reporter)
Contributor profile | More stories
Story Views
Last hour:
Last 24 hours:

Quora: A Ford technician stated that electric vehicles will always be a niche product, do you agree or disagree and why?

% of readers think this story is Fact. Add your two cents.

The following is my answer to the above question on Quora:

I’m assuming that by “technician” you mean “mechanic” and that this person works for a Ford dealership. Thus that person’s experience and expectation are different than would be, say, someone like myself who spends his time looking at the industry on the whole.

The Ford tech probably will lose most of his or her job description if most vehicles are made to be fully electric (battery or fuel cell, for example). Further, that person is only seeing and hearing what sales folks and the like are saying on the sales floor. My experience has been that most automotive salespeople have no idea what’s happening in the industry and are often badly versed in the products they do deal with. A salesperson’s job is not to know the product (contrary to what we might think) or to understand the industry. A salesperson’s job is to get people to buy product. That’s it.

As it is, electric cars are definitely going to become a large portion of the automotive market. The question is when, not if. Many are bullish on how fast this transition will occur. I’m not so much.

The industry is a long-thinking one, looking ahead by decades, not years. Cost parities, where an EV and a gasoline vehicle are roughly the same cost to produce and buy, are coming soon. Perhaps in the next decade. That will solve problem one.

Problem two is convincing the general public to purchase an EV instead of a well-understood, commonly-known gasoline option. That will take a little longer. Perhaps 20 years, or about a generation. Kids growing up today will see gasoline vehicles as the norm for most of their lives into adulthood. They are most likely going to see combustion vehicles as the “reliable” option because they know and understand them. This is one of the primary reasons most automakers have been going with hybrids and plug-ins rather than full battery electrics; people understand hybrids better than they understand a BEV.

My grandkids, however, are only a generation away. They will be much more open to the idea of buying an EV as their only vehicle or as a primary driver. So 20–30 years hence, the problem of public perception will be solved.

The third issue will be capability. That will likely resolve itself inside the 30 year span I’ve given. We should see standard EVs of every shape and size in all consumer automotive markets within that thirty years. All with at least 300 miles of range per charge and fast charging times (under 10 minutes). Our only speculation there will be what the tech will be.

My long-standing prediction for electric vehicles to be a sizeable chunk of the automotive market, as much as 50 percent, has been 2050. I don’t yet see any reason to change that prediction.

The post Quora: A Ford technician stated that electric vehicles will always be a niche product, do you agree or disagree and why? appeared first on EV Meme.


Before It’s News® is a community of individuals who report on what’s going on around them, from all around the world.

Anyone can join.
Anyone can contribute.
Anyone can become informed about their world.

"United We Stand" Click Here To Create Your Personal Citizen Journalist Account Today, Be Sure To Invite Your Friends.

Please Help Support BeforeitsNews by trying our Natural Health Products below!

Order by Phone at 888-809-8385 or online at M - F 9am to 5pm EST

Order by Phone at 866-388-7003 or online at M - F 9am to 5pm EST

Order by Phone at 866-388-7003 or online at M - F 9am to 5pm EST

Humic & Fulvic Trace Minerals Complex - Nature's most important supplement! Vivid Dreams again!

HNEX HydroNano EXtracellular Water - Improve immune system health and reduce inflammation

Ultimate Clinical Potency Curcumin - Natural pain relief, reduce inflammation and so much more.

MitoCopper - Bioavailable Copper destroys pathogens and gives you more energy. (See Blood Video)
Oxy Powder - Natural Colon Cleanser!  Cleans out toxic buildup with oxygen! 
Nascent Iodine - Promotes detoxification, mental focus and thyroid health.
Smart Meter Cover -  Reduces Smart Meter radiation by 96%!  (See Video)

Report abuse


    Your Comments
    Question   Razz  Sad   Evil  Exclaim  Smile  Redface  Biggrin  Surprised  Eek   Confused   Cool  LOL   Mad   Twisted  Rolleyes   Wink  Idea  Arrow  Neutral  Cry   Mr. Green

    Load more ...




    Email this story
    Email this story

    If you really want to ban this commenter, please write down the reason:

    If you really want to disable all recommended stories, click on OK button. After that, you will be redirect to your options page.