Tips for Improving Your Next e-Commerce Site

Once entrepreneurs have successfully set up one e-commerce site to sell goods on, they often move into a new area. Sometimes this will mean selling the same class of goods under a newer brand designed to attract a different sort of clientele. There again, it could also be because the site owner wants to offer different product ranges, ones that wouldn’t necessarily be a good fit with their current site. Read on to find out how you can make your next e-commerce site even better than the last.

Use Website Building Tools

If the last time you set up a website for an online store, you needed to pay a graphic designer as well as a web designer to come up with the goods. Then you’ll need to think again. Thanks to the automated technology and tried-and-tested layouts of a modern ecommerce website builder, you need virtually no design or technical skills to get a website up and running in just an hour or so. Make your site as complex or as simple as you like, given the nature of your product offerings. When you use the online tools available today to come up with a new site, you will know that it will start working effectively from day one. Such building programs can handle anything from specialist product pages to transactions including return refunds as well as payments, where appropriate. 

Three Dimensional Elements

3D isn’t just for movie theatres and home cinemas. You can create a buzz around your website by incorporating pop-out elements into it, as well. The advantage of adding augmented and virtual reality elements to your site is that it helps people make buying decisions. Imagine you have a 3D-rendered image of one of your product designs. With it in an AR or VR state, would-be customers can explore it from the front, back, and sides with no effort at all. Even better, some customizable 3D plug-ins for e-commerce websites allow visualizations of objects as they appear in people’s homes.

Video Content

Nowadays, a simple product description will only get you so far. If you want to attract more customers, then you’ll need content they actually appreciate which often means short, snappy, and to-the-point videos. Not all your video content needs to focus on individual products, however. Use them to compare products in a similar class so customers can choose which will meet their needs most appropriately. Another good tip for an e-commerce site is to provide instructional videos. This is particularly helpful if you sell technical products that customers might want some guidance on handling. Not only will this make your site more likely to be trusted by potential clients, but it should also help to raise your internet visibility. Google and the other major search engines tend to rank sites with instructional videos and similar content more highly.

Summary

In the end, you should always aim to improve on your last e-commerce site and that of your competitors. If not, someone will have a site in your niche market just around the corner, so don’t miss out on custom because you haven’t stayed one step ahead. 

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