T-Mobile scores a win: Spectrum doesn’t even count as one of the ‘big guy’ carriers
Android Authority –
- Charter Communications took issue with a T-Mobile advertisement claiming savings of “20% vs. the other big guys.”
- An initial review ruled the spot was ambiguous and misleading, and asked T-Mobile to make changes.
- In an appeal, T-Mobile has been cleared of making any unsupported claims.
To call the wireless cellular carrier market contentious might be somewhat of an understatement. Carriers feel like they’re always posturing, going to occasionally great lengths to claw subscribers back and forth from one another. That often involves some bold advertising campaigns, and last year, T-Mobile found itself in hot water more than once over its ads. This week, though, the carrier scores itself a win as the National Advertising Review Board (NARB) clears T-Mobile from challenges that it had made misleading statements.
We’re talking about the very same “Top Three Plays of the Day” T-Mobile commercial featuring Kai Cenat, Patrick Mahomes, and Snoop Dogg that caught AT&T’s ire last fall. Separately from that, though, Charter Communications filed a complaint with the National Advertising Division (NAD), centered on T-Mobile’s claim that “families can save 20% vs. the other big guys.”
Source: https://www.androidauthority.com/t-mobile-spectrum-2-3524082/
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