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By Rural Revolution
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From a retailer's perspective

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This morning I was in contact with Glenda Lehman Ervin, VP of Marketing for Lehman’s in Ohio, on a matter of business.

After our business was concluded, I asked her: “How are things at the store? Still nutty, or have things calmed down?”

She replied: “Our direct sales are still very busy with the main problem being back orders. Many vendors are months behind and the reasons are varied: product supply chain issues, employees out sick with COVID, reduced capacity due to social distancing regulations….  We are encouraging people to place their orders now, to reserve their place in line as we expect spring to bring heavy demand again.

We were slammed over Christmas with high COVID demand, coupled with Christmas demand – carriers were running behind too so we had early shipping deadlines.  2020 has certainly been a wild ride!”

This, folks, is what’s going on from a retailer’s perspective. As frustrating as things have been for customers, it’s just as frustrating for sellers who are doing their best.

That’s why Glenda added in a separate email, We are also encouraging people, in these frustrating times, to be patient.  As a consumer, I feel it myself – long lines, delays in shipping, products out of stock. It is frustrating – we all need to give ourselves and others grace (formerly defined as “courteous good will”).  We are all doing our best!”

Maybe that’s the lesson to take into the New Year: Be kind to people. You don’t know what they might be going through.


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