A few things a sports operator needs to know

Online gambling, which includes sports betting and casino gaming, has grown into an extremely lucrative business over the past couple of decades. Its popularity is anything but surprising. Betting on sports pre-match – or especially in-play – boosts the buzz around every game, while playing online casino titles is how millions of people around the world combine entertainment with the possibility of winning serious money.

Like all industries, the sports betting sector and the igaming business have their own rules and specific requirements that any new market entrant needs to understand in order to be truly successful. If you’re determined to become a sports betting operator, here are a few things you have to keep in mind.

Research your market thoroughly

There’s no single recipe for success that can be applied to every market. In other words, make sure you know your territory well before you launch. There are, of course, various angles look at it from. From the legal standpoint, consider what kind of license you’ll be needing in order to operate in your chosen country.

From the marketing perspective, meanwhile, work out which sports local punters are most likely to bet on. For example, winter sports and handball are the real deal in all the Nordic countries, while football is the undisputed king when it comes to most parts of Central Europe. The UK, on the other hand, is a completely different betting environment. Alongside football, a lot of British bettors are into cricket, horse racing and snooker. Knowing your customers’ preferences inside out is crucial to your success. Only by understanding local players, speaking their language and addressing their preferences will you be able to meet their demands and become their bookmaker of choice.

Competitor analysis is vital

Before you enter a new market, you need to know who your main competitors are. This is how you’ll be able to define your targets and achieve your goals. A regular competitor check is an action tool you’ll strongly benefit from – not only does it help you stay up to date with all the latest marketing trends, it also gives you the opportunity to incorporate new best practices and expand your customer base by offering a more satisfying experience.

The power of social media

Long gone are the days when email marketing was the main CRM tool for communicating with customers. Nowadays, social media plays the key role in an operator’s brand strategy. Lesser-known companies using their accounts to raise brand awareness, while the more established bookmakers profit from the opportunity to engage with their audience 24/7. Social media and Twitter, in particular, are now considered great acquisition channels that every brand needs to take full advantage of.

Make your product unique

The last and most important thing you need to know is how to set your product apart from the rest – not only to make it attractive, but to make it unique. Joining forces with a leading sportsbook software provider like Betinvest will make all the difference.

Our top-quality turnkey igaming platform package of ready-made solutions allows you to build the exact betting online platform you need. Customisable design and tailor-made features, suited to the needs of your particular market, plus lightning-fast data delivery will turn your product into a five-star betting destination.

And that’s not all – our tech support team will make sure all services are integrated smoothly and successfully, while our trading experts provide you with the best risk management solutions. The sportsbook platform of your dreams is just a few easy steps away – get all the information you need at www.betinvest.com.