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SIG SAUER Recognized by NASGW with “Innovator of the Year” Award

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Laurie Aronson, President & CEO, Lipsey’s and Chairwoman, NASGW; Tom Taylor, SIG SAUER, Inc.; and Stefanie Zanders, Zander’s Sporting Goods, General Manager & Co-Owner and NASGW Director
Laurie Aronson, President & CEO, Lipsey’s and Chairwoman, NASGW; Tom Taylor, SIG SAUER, Inc.; and Stefanie Zanders, Zander’s Sporting Goods, General Manager & Co-Owner and NASGW Director

NEWINGTON, N.H.-( SIG SAUER, Inc. is pleased to announce the receipt of the 2019 NASGW Leadership Award for “Innovator of the Year” by the National Association of Sporting Goods Wholesalers (NASGW).

The NASGW Leadership Awards are given to association members that exemplify a commitment to two-step distribution in the sporting goods industry and provide outstanding value and service. Nominees for the NASGW Leadership Awards are evaluated on four key criteria: 1) distribution policy, 2) marketing, 3) sales and promotion, and 4) logistics, operations, and NASGW industry support.

“In 2019, SIG SAUER brought new innovation to the marketplace across all of our divisions including the introduction of the P320 XFIVE Legion pistol with our proprietary tungsten infused grip module, as well as the P365 SAS, while SIG SAUER Electro-Optics combined the award-winning BDX and KILO rangefinding technology into the KILO3000BDX rangefinding binoculars,” said Tom Taylor, Chief Marketing Officer, Executive Vice President, Commercial Sales, SIG SAUER, Inc. “It’s truly an honor to be recognized for innovation by our industry peers at NASGW for the second year in a row with this Leadership Award, and we are looking forward to working closely with our distribution partners to introduce new, exciting products in 2020.”

The 2019 NASGW Leadership Award “Innovator of the Year” was presented to SIG SAUER at the NASGW Annual Awards Dinner, October 16, 2019 in Orlando, Florida.


SIG SAUER, Inc. is a leading provider and manufacturer of firearms, electro-optics, ammunition, airguns, suppressors, and training. For over 150 years SIG SAUER, Inc. has evolved, and thrived, by blending American ingenuity, German engineering, and Swiss precision. Today, SIG SAUER is synonymous with industry-leading quality and innovation which has made it the brand of choice amongst the U.S. Military, the global defense community, law enforcement, competitive shooters, hunters, and responsible citizens. Additionally, SIG SAUER is the premier provider of elite firearms instruction and tactical training at the SIG SAUER Academy. Headquartered in Newington, New Hampshire, SIG SAUER has almost 2,000 employees across eight locations. For more information about the company and product line visit:

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