New Women’s Athletics Guidelines Crack Down On ‘Sexualizing’ Camera Angles
Authored by Calum Patterson via Dexerto,
New broadcasting guidelines have been introduced in Europe to prevent women athletes from being sexualized through camera angles and slow-motion replays.
The European Broadcasting Union partnered with European Athletics to release new guidance for women’s athletics coverage, with broadcasters urged to focus on performance and technical ability.
The guidelines warn against lingering shots of athletes’ bodies, low camera angles that capture revealing views, and slow-motion replays that offer little technical or storytelling value.
“The sexualization of women athletes through selective camera angles and editing choices continues to be a significant concern across many sports broadcasts,” said Glen Killane, Executive Director of EBU Sports.
“Lingering shots on bodies, low-angle cameras that capture revealing views, and excessive slow-motion replays that serve no technical or storytelling purpose are among the issues observed in the media coverage of women’s athletics competitions today.”
Broadcasters urged to avoid ‘compromising’ shots
The 23-page Raising the Bar document uses examples from real broadcasts to highlight potentially “compromising” shots across high jump, pole vault, long jump, and running events.
Broadcasters are advised to avoid tight shots from behind athletes, low cameras underneath competitors, and certain slow-motion replays. Instead, wider angles showing run-ups, take-offs, and technique are encouraged.
British Olympic pole vaulter Holly Bradshaw said some athletes have even become distracted by camera positions during competitions.
“Many athletes, myself included have been in competitive scenarios where they are more focused on the cameras instead of their own performance,” she said.
Bradshaw also revealed she has received social media abuse and seen “inappropriate videos” of herself and fellow athletes created from slow-motion competition footage.
The guidelines are now available to broadcasters covering women’s athletics, with the EBU saying coverage should focus on athletes’ “technical ability and compelling storytelling.”
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Source: https://freedombunker.com/2026/07/14/new-womens-athletics-guidelines-crack-down-on-sexualizing-camera-angles/
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