How To Expand Your Lawyer SEO Keyword Choices

Lawyer SEO has a lot of perks. Not only is it a way to keep up with the changing marketing trends, but it’s also reasonably accessible even for small firms or new websites. If you’ve been looking in Law Firm SEO, you already know how important it is to implement keywords, internal links, and content into your website. These basic strategies can take you from having no audience to a decent online audience.

However, once you’ve got everything from the basic strategies, you need to improve and adjust your SEO to get more ROI. You should look into other tools and implementation strategies, like new keywords and off-page tactics.

One of these strategies that you might want to improve is your keyword implementation.

Why Do You Need To Do More For Keyword Implementation?

Many newbie Attorney SEO practitioners will start with general, high-volume keywords. However, these high-competition keywords aren’t the end-all-be-all of Lawyer SEO. There are other options that won’t seem as beneficial—like lower-volume keywords—but can significantly boost your Law Firm SEO with the proper execution.

Many successful law firm marketing blogs diversify their keywords and pages depending on specific goals. This would allow them to rank high in more SERPs and get more traffic.

Other Types Of Lawyer SEO Keywords You Need To Use

Now that we’re trying to expand our strategies from the usual high-volume keywords, here are a few essential Law Firm SEO keywords you should also pay attention to:

1. Long-Tail Keywords

Long-tail keywords don’t seem all that appealing compared to short-tail keywords. After all, they tend to have lower search volumes compared to head keywords. However, lower search volumes also mean less competition, which can be a huge deal for small law firms and new websites that still need to get their footing traffic-wise.

Unfortunately, short-tail keywords are too general, so more people use them. Where there are more people, more established SEO competitors flock, too. This means you might be competing with big names in law and legal content, something that’s difficult for small law firms and newbies to undertake.

Since long-tail keywords are less competitive, you’ll have better chances of ranking higher than head-keyword searches. Ranking higher in many lower search volume SERPs is better than getting buried in high-volume keywords. As your SEO, backlink profile, and traffic improve, your domain authority, too. Once you get yourself up, you’ll have better chances of ranking in more competitive searches later.

2. Local SEO Keywords

Local keywords are a form of long-tail keywords centered in specific geolocations. For example, “personal injury lawyer free consultation” is a long-tail keyword but not a local SEO keyword. An example of a long-tail, local SEO keyword would be “los angeles personal injury attorney”.

Local SEO keywords have the benefits of being long-tail on top of boosting local visibility. Remember, Google and other search engines consider a user’s location when showing them results, so local SEO increases visibility to nearby searchers. In addition, most of your clients will come from the state or locale you are licensed in, so you want to ensure you’re visible to your potential clientele.

3. Take Advantage Of Semantic Search

You might notice that some keywords are phrased in the form of questions or conversational terms. For example, keywords with “near me” and “where to find great lawyers” can be great for local searches. Since Google’s algorithm considers a user’s data (including their location and previous searches) to give them relevant results, these seemingly conversational keywords are more effective than you might think.

If you’ve got your local SEO down, “near me,” “in my area,” and “in my state” could be great keyword variants for local and long-tail keyword SERPs. Doing so caters to voice search and users typing in these specific keywords, so you should consider adding them to your keyword planner if possible.