Freedom Resort Club Selects Perspective Group For Brand Marketing

Freedom Resort Club (FRC), a new Internet-based multi-destination vacation club that offers low-cost memberships direct to consumers through an innovative online sales process, has selected Perspective Group to assist with a number of brand marketing initiatives.

With the primary aim of driving prospective new vacation club members to an online video presentation, Perspective Group’s brand marketing division, commonly known as INTUITION, will utilize its Facebook Ad Management service to generate highly targeted viewers, while at the same time, growing FRC’s Facebook community through engaging content.

The custom-built INTUITION brand monitoring platform will track online mentions about FRC to identify customer opinion, social engagement levels and overall increases in brand visibility as the club grows.

A PR campaign has also been launched to drive awareness of the vacation club’s benefits among consumers. Another campaign targets businesses operating in the vacation ownership industry that may be interested in partnering with Freedom Resort Club.

“Perspective Group’s vast experience and reputation in the vacation ownership industry made them an easy choice over other agencies,” says Robert Simpson, president, Freedom Resort Club. “Through initial campaign results, we can already see the value of working with this team.”

Freedom Resort Club’s online sales presentation approach will vastly reduce overall marketing costs compared to a traditional vacation club sales model, enabling them to offer people who love to travel all the benefits of a luxury vacation club at a fraction of the cost while also reaching a larger audience quicker than the traditional method of inviting guests to a resort for a sales presentation.

Prospective members have the opportunity to view an online presentation in the form of an easy-to-understand video that explains the benefits of the membership at a time and location that is convenient to them, without the pressure of a sales person. At the end of the video, viewers who want to join can choose from three well-priced membership options. They will become part of an exciting vacation club boasting a network of more than 3,500 luxury resorts and members-only accommodation discounts of up to 78% off retail prices.

“We are delighted to be working with Freedom Resort Club,” says Paul Mattimoe, president and CEO, Perspective Group. “Our company has always envisioned online sales of vacation club products as a viable new marketing direction as long as the product offering and pricing mix is compelling, and so we are excited to be part of this innovative approach.”

INTUITION Brand Marketing, a division of Perspective Group, offers the most comprehensive independent marketing and customer engagement solutions currently available for the vacation ownership industry globally, yet also offers each of its core segments on an “a la carte” basis enabling clients to adopt only those services they need, and have the INTUITION team collaborate with other services or departments they currently have.

From custom content creation and PR syndication, to customer engagement strategies and social media marketing, INTUITION has a solution. Its social media monitoring platform assists with online reputation management, original content enhances brand visibility, and services such as Social Media Advertising Management drives carefully targeted audiences to websites and promotional offers.

For more information about how INTUITION can help your marketing efforts visit http://www.intuitionbyperspective.com

About Perspective Group

Perspective Group has been a pioneer of the modern vacation ownership industry since its formation in 2003, from the creation of the largest independent trade publication globally, to the now highly revered annual Global Networking Expo (GNEX Conference) that attracts more than 200 senior level executives from over 110 companies worldwide. The company infuses 20 years of vacation ownership sales and marketing experience into all of its products and services and is consistently investing in the development of new and innovative brand marketing strategies for its clients. In 2013 it unveiled INTUITION – a diverse collection of Brand Marketing, PR & Advertising based programs, that includes social media monitoring, online reputation management, competitive analysis, customer engagement programs. Most recently Perspective Group became the only TripAdvisor Official Partner currently serving the vacation ownership industry, providing its INTUITION clients with a series of valuable review collection tools.

About Freedom Resort Club

Freedom Resort Club is a multi-destination vacation / travel club providing an array of discounted resorts in top destinations with an average savings of 78% off the retail rate. While patterned after many well-known vacation clubs, Freedom Resort Club offers notable exceptions: Membership can be canceled at any time, and members can call or go online from anywhere to book and access all the other Club benefits and services. This innovative approach drastically simplifies the reservation process and makes possible significant savings for members. With a mission to provide low-cost, full-service resort accommodations and hotel stays, Freedom Resort Club offers memberships at several levels to fit different travel budgets. For more information visit www.FreedomResortClub.com