Timeshare Owner Education Goes Next-Gen

The National Timeshare Owners Association has retained Barker & Associates to produce interactive and dynamic content for its member education program, with the goal of encouraging new timeshare owners to get the most enjoyment out of their vacation ownership. Development will focus on presenting material in a fun and engaging way. This interactive learning approach will be especially important in reaching the key Gen Y demographic.

“For nearly twenty years, the NTOA has been focused on educating owners about the benefits and usage of timeshare and we are extremely pleased to have Chad J. Barker and his team working alongside of us,” said Gregory Crist, CEO of the NTOA. “The transformation of our education programs into new interactive workshops held during our regional meetings along with recorded webcasts will be invaluable to all of our members”, Crist continued.

In addition to the “Solving for Y” blog (www.barkerandassociates.net), Barker has contributed several articles for industry publications, all focusing on Gen Y and its burgeoning relationship to timeshare. He has provided research and educational materials for ARDA, AIF, and several prominent timeshare developers. He also sits on ARDA’s HOA Outreach Committee. Through this partnership, he will be aligning with NTOA’s primary educational partners, the Timeshare Board Members Association, and DAE, a leader in exchange and rentals.

“Getting to work with Greg and NTOA is beyond cool,” said Barker. “We want Happy, Engaged, and Informed timeshare owners, who are excited about finding that next perfect getaway. Owner satisfaction is the lifeblood of this industry and by offering quality ‘education’ we can foster a vibrant online community of such people, spreading those positive stories and experiences that too often fall through the cracks. And, of course, interactive content and brand advocacy are the best ways to get the younger crowd involved. What I love is that, in this context, the brand is ‘Timeshare’.”

About NTOA

As the premier organization giving a united voice to the nearly 8 million timeshare owners in the United States and Canada, the NTOA proactively seeks opportunities to promote the timeshare industry’s continued growth and positive public image. Their website is: www.nationaltimeshareownersassoc.com. Contact: Greg Crist, CEO at [email protected].