How Online Casinos Can Benefit from Technological Progress

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Technological progress enables online casinos to get a competitive edge over their rivals and boost customer satisfaction. Read this article to find out how exactly gambling platforms can use AI, biometrics, AR, and VR.

Online casinos benefit a lot from technological progress. It enables them to enhance their security levels, increase customer satisfaction, attract new clients and make more money.

From this article, you’ll get to know how new technologies can affect the process of gambling, verifying one’s identity, using deposit and no deposit bonus codes.

Biometrics Can Be Used to Verify Players’ Identities

When a new client signs up for an online casino, they need to submit copies of the following documents to prove that they have a right to gamble legally:

• ID, passport, or driving license (issued by the government and valid)
• Proof of address (a household bill issued no more than three months ago)
• Copy of a credit card (you don’t need to reveal its full number and CVV)

Only after the verification is completed, the player will be allowed to withdraw the winnings. In particular, casinos need this measure to prevent bonus abuse. Gambling platforms distribute generous welcome gifts among their new clients. To remain profitable, they need to be sure each person can benefit from such a gift only once. Some other bonuses also can be used only once per player.

Nevertheless, the system has loopholes. A fraudster might steal someone else’s documents and use them to create a casino account. The administrators of gambling platforms have a right to make audio and video calls to their clients to carry out additional verification. But what if the fraudster looks like the person whose documents they stole?

To prevent malicious activities, casinos can rely on biometrics. If the biometrics confirm that the documents and the credit card (or e-wallet, or crypto wallet) indeed belong to this person, they can gamble freely.

AI Can Detect Fraudulent Behavior

Many casinos already employ AI to detect unusual behavior patterns among their clients. This technology enables them to identify customers who might be trying to abuse bonuses or launder money. AI works much more quickly and efficiently than human professionals. It always remains unbiased and hardly makes any mistakes.

AI Can Create Personalized Bonuses Based on the Consumer’s Behavior

AI can gather and process huge amounts of data to analyze the following aspects of each person’s behavior:

• How often do they visit the casino?
• Which device do they use to gamble?
• Which games do they prefer?
• What’s the average duration of their gambling session?
• How much do they tend to spend during an average gambling session?
• Which factors can motivate them to prolong their gambling sessions and spend more money?
• Which bonuses do they like to use?

Based on these statistics, AI can come up with personalized bonuses for each client. Customized promotional offers can encourage customers to play more often, try new games, take part in tournaments and discover other lucrative opportunities.

AI-Powered VIP Assistants Can Replace Human Consultants

Today, many casinos appoint personal assistants to players who have reached a certain VIP level. Even though human managers can be very helpful, they can’t attend to clients 365/24/7. Their AI-powered counterparts will never make customers wait. AI can learn from its previous experiences and continuously improve its quality of service. It can communicate to players through various channels to help them make the most of their gambling sessions.

AI Can Prevent Gambling Addiction

AI is indispensable for identifying behavior habits that might signalize addiction. Without AI, gambling platforms can take the following measures to prevent addiction:

• Enable users to set daily, weekly and monthly time and expenditure limits
• Let support teams to suspend or close people’s accounts
• Publish lists of questions that enable customers to identify whether they might be developing an addiction
• Share contacts of organizations that help to prevent addiction
• Exchange information with other casinos about customers who might need to take a break from gambling

AI can warn both players and casino teams about potential cases of developing addiction and suggest measures to prevent it. That should be the most efficient way of detecting players who lack the willpower to suspend their accounts.

VR and AR Can Make Gambling More Emotional and Visually Appealing

VR and AR can be available both in desktop and mobile formats. Gamblers can fully immerse themselves in an alternative reality with state-of-the-art designs. They will be able to interact with dealers face to face and use gestures to control games. This experience might be even more emotional than playing in one of the best brick-and-mortar casinos on the planet.

Final Thoughts

Hopefully, you found this article informative and now you better understand how technological progress can impact the bonus systems of online casinos. Biometrics can help casinos to verify their clients’ identities. AI is indispensable for detecting fraudulent behavior, creating personalized bonuses, preventing gambling addiction and providing assistance to VIP members. VR and AR can make the process of playing more aesthetically pleasing and adrenaline-fueled.