In Bold Marketing Move, The Mormon Church Will No Longer Be Using The Name ‘Mormon’ In Effort To Rebrand Cult Image
The term Mormon comes from the church’s signature scripture, the Book of Mormon, which followers believe is based on the record keeping of an ancient prophet named Mormon.
When someone says the word ‘Mormon’, what’s the first image that comes to mind? If you’re honest, you think of two young men on bicycles, wearing white shirts and ties, with backpacks, going from door to door to ‘spread the word’ about the religion of Joseph Smith. You may also think of Mitt Romney and the ‘magic underwear‘, the ‘magic stone‘ and cans of Coke with a red line through them. And that whole ‘Satan and Jesus are brothers‘ thing can really be off putting to some people.
“But though we, or an angel from heaven, preach any other gospel unto you than that which we have preached unto you, let him be accursed.” Galatians 1:8 (KJV)
So the powers that be at Mormon Inc decided that a name change might just be the thing to make them appear less like a cult and more like a legitimate denomination of Christianity.
FROM THE ASSOCIATED PRESS: The world-famous Mormon Tabernacle Choir will be singing the same tune but under a new name. The choir was renamed Friday to strip out the word Mormon in a move aimed at ending shorthand names for the religion that have been used for generations by church members and others.
The singers will now be called the Tabernacle Choir at Temple Square, The Church of Jesus Christ of Latter-day Saints said in a statement . It’s a nod to the home of the choir for the last 150 years, the Tabernacle, located on church grounds known as Temple Square in downtown Salt Lake City.
The group had been known as the Mormon Tabernacle Choir since 1929, when it began broadcasting a weekly radio program to a wide audience.
Church President Russell M. Nelson announced guidelines in August requesting that people stop using “Mormon” or “LDS” as substitutes for the church’s full name. He said “Latter-day Saints” was acceptable shorthand. The faith holds that the full church name was given by revelation from God to founder Joseph Smith in 1838.
The term Mormon comes from the church’s signature scripture, the Book of Mormon, which followers believe is based on the record keeping of an ancient prophet named Mormon. A church webpage that was up before Nelson’s announcement described the term Mormon as an “unofficial but inoffensive nickname for members.”
But Nelson in his August statement urged people not to use Mormon or LDS. The “Lord has impressed upon my mind the importance of the name he has revealed for his church,” he said.
Speaking later in Canada, Nelson acknowledged that it would be a “challenge to undo tradition of more than 100 years” but said the name of the faith is “not negotiable,” according to a video posted on a church website. He said church members need to use the proper name if they want outsiders to use it.
“We’re not changing names. We’re correcting a name,” Nelson said. “Some marketers change names hoping to be more successful — that’s not our point. We’re correcting an error that’s crept in over the ages.”
In a different video from the trip, Nelson said, “It’s not Mormon’s church, it’s not Moses’ church, it’s the church of Jesus Christ.”
The name change will be a big effort for the Utah-based faith that counts 16 million members worldwide. The renaming of the choir is the first step with many changes still to come. The church still uses Mormon in its Twitter handle.
The faith’s presidents are considered prophets who lead through revelations from God. Nelson, 94, ascended to the post in January after the previous president died. READ MORE
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