Ford ready to invest Rs.750 crore for EcoSport in India
The unveiling of the EcoSport by Ford Motors at the 2012 Delhi Auto Expo is being viewed by many auto experts as a major trump card played by the company. By registering its presence in the segment of compact SUVs with its EcoSport, Ford India is putting high stakes on making this car succeed. The auto giant has now made plans of investing a huge amount to the tune of Rs.750 crore for production of this car in order to be adequately prepared for its launch. Ford is going to produce this compact SUV at its manufacturing unit in Chennai in order to be able to capably meet the significant demand that compact SUVs are presently having in the Indian auto market.
The Ford EcoSport compact SUV is going to get its power from an EcoBoost 1.0L engine along with a diesel engine of 1.5L. Ford feels that the EcoSport has been provided with the necessary weapons that are going to ensure its success in the auto market of India. Though the car maker from America has got a major market share in global markets, it has yet to establish itself in the Indian auto market so that it can displace the already established car makers including Maruti Suzuki India, Tata Motors, Hyundai Motors as well as Mahindra & Mahindra. All the above named players are gaining significant momentum in the Indian auto market and are growing at a very rapid pace. Hence, it is not going to serve the purpose of Ford India if it restricts itself to coming out with some clever ideas in order to topple these established car makers in the Indian market. This is because the competition does not seem to be in the mood to surrender their market advantage.
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