Advertorial Space in High Traffic Websites in Demand

19 December 2011 – Advertorial space, or what is termed cyber real estate, is in demand as a relatively less costly, more efficient way of driving targeted traffic to merchant or affiliate websites.

Buying real estate in the real world pretty much reflects how cyberlandlording – what it’s come to be called – goes. The real estate in this case is the ad space in very popular (i.e. traffic heavy and authoritative) websites which some merchants or affiliates with related products or services might want to buy for a certain amount of time so they may post their ads or links on it.

There are even types of ad spaces, much like billboards in real life. There are just textual links and there are banners of different sizes. The former costs much less than the latter of course, but then you’d have to settle for textual links that don’t really draw the eyes that much. Furthermore, the better strategically placed the ad space is (in terms of being above the fold and near the certain elements of the webpage like the navigation bar), the costlier it gets. It really mirrors its real world counterpart.

Of course, there are unique facets to it too, like interactivity. Moving ads or flash animated mini games are gaining popularity, and if cyber land lords can host them, can certainly be put up in their sites for a higher fee. For the affiliates and merchants who would want to engage in buying ad space for lease, the main consideration is the return on investment. They not only need to boost traffic, but also conversions.

This is why targeted traffic is extremely important, and finding cyber land lording sites that offer the best quality of potential leads and conversions is the ideal spot to get ad space. Google PageRank and other metrics like Alexa and Quantcast scores might also be factored in, but the details like the sort of demographic the sites draw in are the most significant. Meanwhile, for people who want to get into cyberlandlording, getting started entails building up a website into an authority in its niche.