Numbers that Support Reputation Creates More Lead Capture Opportunities
30 November 2011 – Using the drawing power of numbers and figures can make a lead generation strategy work better for any small and medium business and the affiliates promoting its services and products.
Squeeze pages might be the tool that capture lead info, but before the potential leads are driven to the squeeze pages, there are already considerations to take into account. The strategy that drives the potential lead traffic to any site or squeeze page should be given much thought, like how to effectively pull in more quality traffic.
Often the smallest of gestures render the largest results. Take for instance using numbers and figures. Using statistics for instance, in your Web content which is lifted from reputable sources on the Internet would make whatever it is your content is arguing appear more authoritative. It doesn’t even have to add a lot of weight to your message, the mere use of numbers engages the mind and adds appeal to the article.
The same is true for the traffic generating tactics you use to drive leads to lead info capture mechanisms. Using large numbers of social proof is quite effective too. Think of how fast food chains use large numbers: a certain chain may add a banner in their stores saying they’ve already served 1 million satisfied consumers.
This small gesture inputs a lot of subconscious influence and makes an increase of 20% to 35% of visitors. What works in the real world can be adapted to work in the cyber realm. To know how to create a squeeze page effectively, you need to consider the strategies it will be used with, as well.
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