Small Websites Helping Boost Contractual Electricians' Client Base

12 December 2011 – An advantage of firm-based electricians over contractual individual electricians is being effectively used by some professionals in an easier way: through the Web.

Aside from being a company that can be hired for B2B engagements, electrician firms have another major advantage over individual contractual electricians who are hired as contractors. This advantage is advertising power. Firms are companies themselves and can invest a lot of capital into advertising and marketing their names to build up their client base. Individual contractors can rely on word of mouth only so much.

Of course, the rules of the game change when individual contractual electricians can market their selves with little cost through professional websites. These small websites can proliferate news about affordable services more effectively than word of mouth. With a little investment in paid search marketing such as search engine optimization (SEO) and social media marketing, an individual contractor can become a business in his own right, and market his services as a professional electrician to a wider audience.

It’s one step further than listing your name and specialty on an online yellow pages listing. This can definitely help, but the most online users don’t go to these yellow pages first when they require an electrician’s services. Most probably, they’ll go straight to Google and search electricians with a few other keywords like the particular locale. You’re lucky if the yellow pages listings show up on Google, but then the user would have to search through the listings themselves before they have the chance of finding you.

Just putting up a website and perhaps a helpful blog about your trade can put your on the map. A little paid marketing can make your site appear on search results, or if you’re a bit tech savvy, then you can learn basic SEO tweaks and keyword optimization tricks to your advantage.

Firms have their own corporate websites through which they further promote their businesses, and this is what most individual contractors miss out on. Even a small website can help bolster an electrician Indianapolis’ client base.