How to Collect and Protect Data – Keep Your Customer Data Safe

How to Collect and Protect Data – Keep Your Customer Data Safe Find out How to Collect and Protect Data Online in a way that wont’ piss off your customers and will keep them safe at the same time.

Data is something that no company can do without. Your own data that helps you run your company is essential because, at its very core, your company is that data!

It doesn’t matter if you put your heart and soul into it, and have been there since day one; try to operate it if a hacker comes and deletes everything. Then, on the other end of the spectrum is collecting data. How well you can extract and understand data on a grand scale will determine exactly how successful you will be in the future. Customers want personalization, and their data and cookies are how you will give them that special treatment.

Of course, there are so many limitations that you need to be aware of. You cannot just take all the data you can get your hands on. That is what hacker’s do. As a business, you need to extract passive data from your own operations and to adhere to the rules and regulations of each country before you collect anything from your users. Your data can do so much for you, but you need to know how to collect it better, store it, understand it, and of course, protect it.

How to Collect Data

There are many ways you can collect data, but not all of them are appreciated.

Some are downright illegal if you somehow continue to track usage after a user has left your site. Using cookies to provide a better, more personal experience is one thing. Monitoring every move they make is another. Then you need to concern yourself with how you will collect and use this data for the betterment of your profit margin and customer’s satisfaction.

· Know the Rules and Regulations

There are legal complications you will also need to consider. The European Union, for example, has recently released a data protection act that makes it illegal to collect data from a user without their consent.

· Have the Right Systems in Place

Having industry-specific software can help you make sense and automate a lot of reporting once you have collected your data, and also allow for personalization in marketing. Which software you will need will depend entirely on your needs, so shop around before settling on a specific one.

  How to Protect Data

Having data and understanding that data is one thing. It is another entirely to say that you can successfully protect it from any outside threats. Whether said hacker wants to steal your information to sell, or they want to ransom your business, both situations are far from ideal and can result in your bankruptcy.

· Invest in the Proper Equipment

To protect your data, you will need the right equipment.

It means both hardware and software that is optimized to protect you to today’s standards and to then update for future effectiveness. To start, you will want to visit sonicwallonline.co.uk so that you can choose the best hardware for your business and needs. Follow this up with excellent security software and encryption, and you will be good to go!

• Update Your Software

Updating your software and digital practices is a great way to stay on top of hackers. They cannot proactively create programs and loopholes, after all, and must always play catch-up with your security updates.

Don’t let this critical data to slip through your fingers. Instead, follow these steps so that you can do more with the information you have on hand.

The post How to Collect and Protect Data – Keep Your Customer Data Safe appeared first on Graphic Web Design & Brand Marketing Company Medford OR.

by Chris London of Pixel Productions Inc. The Everything Design Company