8 Ways to Integrate Digital Marketing With Traditional Marketing
Wednesday, July 15, 2020 21:19
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During the Covid-19 emergency period, most activities around the world were forced to stop. Some have embarked on the path of digitization. Most businesses that run a physical store have all taken to the thought of moving it online by creating an e-commerce site and increased the use of social media to stay in touch with customers.
But how many have taken seriously the possibility of integrating digital marketing with traditional marketing even after the emergency? In this post, I will be showing you how you can integrate digital marketing with traditional marketing to achieve the best for your business just like Australian Internet Advertising has been doing for years. If your business is located in Australia, you will definitely be doing yourself a lot of good contacting them for your internet marketing needs.
First of all, it is necessary to know what both digital and traditional marketing are and what advantages these two ways of doing marketing for companies offer.
Traditional Marketing
Traditional marketing is a set of strategies that aim to achieve the company’s goal. Traditional marketing tools are different from digital marketing tools. Billboards are still very popular, TV and radio spots are still relevant despite the arrival of computers and smartphones. Brochures and flyers are a little less used and let’s not forget the newspapers that were full of advertisements a few decades ago.
Digital Marketing
Today, we have almost completely new strategies that companies are using to target customers and achieve their goals. With a website, any company can have a starting point for their digital marketing.
This is the first platform they use to create awareness of their existence for potential customers. Other ways used include Social Media Marketing, Direct Email Marketing, Influencer Marketing, and many others.
The two forms of marketing take advantage of different channels and many companies think that traditional marketing and digital marketing are at odds. But if the company has the budget to afford to use both, the results will be enormous.
If one marketing strategy doesn’t work well, others will cover it. It is best to invest in a variety of strategies so that you can maximize your profits and minimize your losses. Indeed, diversifying marketing strategies is great for long-term growth.
How to Integrate Digital Marketing With Traditional Marketing?
#1: Include digital channels on printed material
Everything used in traditional marketing, brochures, flyers, catalogs, business cards, billboards must include all digital channels, such as social media, the website, or the blog. People not knowing a shop, the first thing they do is search for it on the web. It must be the company that provides the information to facilitate the action for potential customers and ensure that they are consistent in every online channel.
#2: Combine paper mailing and Direct Email Marketing (DEM)
In traditional marketing for the promotion of products, services is used by sending postal services for brochures, catalogs, gift certificates. In digital marketing, sending e-mails is simpler as it is faster and it is possible to collect the e-mails of the interested users and understand what information they want to receive and which they don’t in order to create a newsletter.
#3: Include call to action in offline ads
Thanks to the offline tools that the company uses, it can transfer traffic to online channels through the call to action. Suppose that a company has decided to create an advertising spot and wants to bring listeners to the landing page in order to increase the possibility of buying at a time when the buyer is “hot” and therefore interested in that product so much to visit the site. Therefore, conclude the television or radio advertising by entering or quoting the e-commerce URL or on the website that explains the product in detail.
#4: Advertise local events online
On Facebook, there is the possibility to create an event, invite friends, and get feedback from those who will participate. You can sponsor the event on any other social channel, perhaps using specific and recognizable hashtags for that event and be helped by the followers themselves to share and therefore further promote the event.
#5: Drive online traffic to the physical store
Not everyone prefers online shopping over in-store purchases, which is why we must also think of a marketing strategy that combines the need born online but to be consumed offline. To do this, it is useful to create a campaign in which the target corresponds to this type of consumer. Or create geo-targeted ads to make the driver aware of your physical location.
#6: Sponsor digital channels on billboards
The large billboards, positioned in strategic places, and created intelligently both from a graphic point of view and as a formulation of the text, catch the attention of passers-by.
#7: Include bar codes or QR codes on print media
People still read the newspapers and magazines they can consume while waiting for the receipt of a service. An excellent marketing strategy is to insert the bar code which is a system that allows immediate scanning with the simple framing of the phone on the code and redirect on a specific web page.
#8: Promote word of mouth
Word of mouth works a lot in traditional marketing. You can take advantage of this strategy to do the same with online channels, then make people talk and let people know about the existence and efficiency of the company’s digital tools. The sales agents themselves are committed to providing information on how customers can continue their online sales experience.
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