Read the story here. Advertise at Before It's News here.
Profile image
Story Views
Last hour:
Last 24 hours:

The Environmental Impact of Leaflets & Paper Ads

% of readers think this story is Fact. Add your two cents.

Pile of Covered Books

Digital marketing and online weekly ads can replace leaflets and posters as a more effective and environmentally friendly way to advertise products. It is reported that over 80 million tons of paper gets wasted in America each year. So, isn’t it time that grocery stores and other retailers chose online weekly ads instead of paper marketing?

How Much Paper Do We Waste?

Paper – it feels nice when we get hold of it in a new book or see it made all glossy in the window of a store. But it is massively damaging our environment during its whole life cycle. To make paper we need to cut down trees and then burn them, which produces carbon dioxide. If we don’t recycle the paper it goes on to rot and emits a damaging greenhouse gas, namely Methane. Overall, paper may not be as harmful as plastics, but that doesn’t stop it being bad for the planet.

Despite this and despite a shift towards online marketing, we are still using and wasting colossal amounts of paper on leaflets and paper ads. In fact, the University of Southern Indiana states that on average, every American uses seven trees worth of paper products each year, most of it unnecessary.

The Better Way Retailers Can Advertise

There are lots of ways you can advertise online. But those selling products and groceries have developed an innovative method to simply move their leaflets online, keeping their informative content and coupons while making them always accessible and environmentally friendly. You can find some excellent examples on or, a platform packed with online weekly ads and leaflets in digital format. They store digitalized leaflets so buyers can easily find deals and decide where to shop next.

Grocery stores that use these digitalized leaflets are doing their bit for the environment and experiencing multiple benefits – as well as their customers.

Do We Still Need Leaflets and Paper Ads?

Most businesses have moved away from physical advertising materials and rely on online campaigns such as social media advertising or PPC advertising. But not everyone has done because there are some things that leaflets can offer, such as the ability to keep advertising during the leaflet’s life cycle.

However, the benefits of leaflets and paper adverts are outweighed by the more targeted adverts that digital marketers can make and release. It could be argued that most businesses don’t need paper adverts any more, especially considering the amount of waste it can produce and damage being caused.

The Benefits of Not Using Paper Leaflets

Using digital leaflets is good for the planet but also good for business. It enables retailers to:

  • Create an environmental brand that younger buyers and millennials value. It is well documented that younger buyers are more interested in environmental causes and sustainable living.
  • Keep their customers up to date easily
  • Cuts marketing and printing costs
  • Enables stores to provide exclusive discounts and vouchers online
  • Drive interest in certain products or at specific periods in the year

With so much paper already being wasted, it is time for businesses to tap into digital circulars and online weekly ads. They can save money, help the environment and create a better brand at the same time!

Before It’s News® is a community of individuals who report on what’s going on around them, from all around the world.

Anyone can join.
Anyone can contribute.
Anyone can become informed about their world.

"United We Stand" Click Here To Create Your Personal Citizen Journalist Account Today, Be Sure To Invite Your Friends.

Please Help Support BeforeitsNews by trying our Natural Health Products below!

Order by Phone at 888-809-8385 or online at M - F 9am to 5pm EST

Order by Phone at 888-809-8385 or online at M - F 9am to 5pm EST

Humic & Fulvic Trace Minerals Complex - Nature's most important supplement! Vivid Dreams again!

Ultimate Clinical Potency Curcumin - Natural pain relief, reduce inflammation and so much more.

MitoCopper - Bioavailable Copper destroys pathogens and gives you more energy. (See Blood Video)
Oxy Powder - Natural Colon Cleanser!  Cleans out toxic buildup with oxygen! 
Nascent Iodine - Promotes detoxification, mental focus and thyroid health.
Smart Meter Cover -  Reduces Smart Meter radiation by 96%!  (See Video)

Immusist Beverage Concentrate - Proprietary blend, formulated to reduce inflammation while hydrating and oxygenating the cells.

Report abuse


    Your Comments
    Question   Razz  Sad   Evil  Exclaim  Smile  Redface  Biggrin  Surprised  Eek   Confused   Cool  LOL   Mad   Twisted  Rolleyes   Wink  Idea  Arrow  Neutral  Cry   Mr. Green

    Load more ...




    Email this story
    Email this story

    If you really want to ban this commenter, please write down the reason:

    If you really want to disable all recommended stories, click on OK button. After that, you will be redirect to your options page.