The ideal option is to create a website, online store or other online resource, where the web developer immediately provides for the possibility of expanding functionality and adding new features. If this does not happen, then as the business develops, the question may arise that it is necessary to transfer the site to another template. Moving a site to a new CMS makes it possible to change and improve the structure, add new services and useful tools, and increase usability (comfort of using the resource).
Moving an online store to a new platform is worth considering in several cases:
1. The payment terms or service of the online store itself has become unacceptable.
2. The online store came under the search engine filter.
3. It is necessary to change the domain name to a more successful one.
4. It is necessary to transfer the resource to another domain zone.
5. The current CMS is not suitable for your online store.
How to transfer an online store to another platform
First, you need to contact https://www.makebecool.com/services/migrate-to-shopify the specialist performs the site transfer according to the following checklist:
1. Makes the transfer according to the structure of the old site. At this stage, you need to prepare wishes for the structure and pages. If you’ve wanted to implement something for a long time, but it didn’t work out on the old engine, it’s time to make changes on the new one.
2. If you need to expand the functionality – add modules in accordance with your requirements.
3. Wraps meta tags. If your resource was handled by an SEO specialist, and you are happy with the results, then it is better to transfer the already embedded meta tags: Title, Description, Keywords, H1. If you have not been involved in optimization or it has not yielded results, you can use the services of an SEO specialist and introduce new meta tags already on the new engine.
4. Forms the structure of URLs for all types of pages.
5. Migrates content while maintaining SEO content optimization. At this stage, the owner can decide whether to transfer the old content or order a new one if the previous version did not give results for promotion.
6. Transferring data to a test site. First, the programmer transfers all data to the test version of the resource. At this stage, the design is agreed upon. If the client has any adjustments, then it is at this stage that the changes are made.
7. If the site owner is satisfied with everything, the transfer to the production site is performed.
Things to remember when moving
Here are a few points to keep in mind whenever you move your site:
• If you are running contextual, banner advertising, or you are advertising in social networks, then inform your specialists about the move and give new links to the site.
• Remember to replace old internal links on all pages.
What to do after moving
After moving the site, you must:
1. Change settings in Google and Yandex webmasters, make changes in Google Tag Manager.
2. Update product availability.
3. Conduct website usability testing: check the functioning and performance of all pages, visual display in terms of adaptability for various technical means and cross-browser compatibility, as well as forms, maps and other elements.
4. Make an audit of the site for critical errors that could arise during the transfer.
5. Move traffic counters.
6. Track the efficiency of the move.
Will there be a loss of traffic and subsidence of positions after the move?
With a high probability, the online store will lose about 15-20% of traffic after the move and will drop in search engines, but our specialists will help to carry out the move competently and the renewal will take place in a month.
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