Key Benefits of Pillow Box Packaging in Branding and Customer Attraction

Consumers are everywhere, and so do the products. Every year billions of products enter the global market. Each of these products is unique in design, size, and usage. But one thing that is mandatory for the beauty of every product is the packaging. Whether it is a cosmetic item, a bakery product, or a grocery one, the beauty of a product is always at stake without custom printed packaging. So, how can we design attractive custom packaging? How to make a product the market leader? The answer to these questions lies in the beauty of the packaging designs. One of these designs is the Pillow Box Packaging style. This article will dive deep into this packaging style and discuss how this template can boost product performance.

Pillow Box Packaging: A Simplistic Definition

To put it simply, a pillow box is fancy packaging. It is used to pack a variety of products. The pillow packaging box has four corners with a protuberance at the center if we talk about its shape. Both the ends of the box have curves giving it an inward bending shape. This style resembles a pillow; therefore, these are custom pillow boxes.

Branding Power of Pillow Boxes Wholesale

We live in a world where branding is everything for companies. Without promotion, a product is nothing less than a pile of waste. It is essential that customized packaging can be used for its extraordinary branding powers. Now that we are considering packaging as a branding utility, wholesale pillow boxes are the best candidate. Below are some tips to boost a product’s outreach through these boxes.

• A pillow box is a delicate fancy packaging. These are used to pack lightweight products. These products are soaps, jewelry, cosmetics items, and related. Therefore, don’t use heavy electronic items to gain branding benefits from these boxes.
• Recently, an emerging add-on in the wholesale pillow boxes is the addition of a die-cut see-through window. Through this window, people can gaze at the product easily. Therefore, you can consider this add-on as a positive branding gesture.
• Proper Logo Adjustment: Everyone is aware of the branding power of a logo. Using 3d printing technology, UV coating, lamination, and embossing. These printing techniques boost the branding powers of a custom pillow box. Due to this reason, customers adore such packaging.

Eco-Friendly Packaging Style

The concept of environmental conservation is spreading worldwide, originating from the United States. Pillow packaging boxes contain biodegradable raw materials. These raw materials are mainly Kraft paper and cardboard. However, rigid corrugated cardboard is also common. All these materials are extracted from natural resources such as wood pulp. Once these boxes are used, people can easily dispose of them. Additionally, the impact of disposal on the environment is negligible. Due to the low degradation time, these Kraft and cardboard turn into compost within a few weeks after disposal. Therefore, while opting for the packaging material, Kraft paper and cardboard are ideal.

Final Touch with Lamination and Embossing

Lamination acts as a welcoming gesture for customers when they touch a packaging item. The soft luxurious touch on pillow boxes provided by matte and gloss lamination is undeniably attractive. Suppose you run a soap industry, and instead of using standard packaging, you can use custom soap boxes with lamination, embossing, and high-quality 3d printing technology. With gloss and matte lamination, you will notice that customer attraction toward your product increases. Moreover, the shine gloss lamination and the velvet-like softness matte provide something you can’t find anywhere.

Bottom line!

This article deeply discussed the impact of customized pillow packaging on branding, product security, and customer attraction. The two major takes away from this article are,

1. Custom Pillow boxes are fancy and can improve branding if properly customized
2. This packaging style is eco-friendly and can revolutionize the packaging industry in the future.

Hope you enjoyed reading. See you again. Bye! Bye!