Read the Beforeitsnews.com story here. Advertise at Before It's News here.
Profile image
By DIYMarketers.com (Reporter)
Contributor profile | More stories
Story Views
Now:
Last hour:
Last 24 hours:
Total:

9 Ways That Make it Easy for Customers to Buy From You

% of readers think this story is Fact. Add your two cents.


Do you make it easy for customers to buy? What does that even mean? We’ve got new research and a checklist to help.

Have you ever had your heart set on a product or service, gone to the business or a website READY TO BUY and then had such a hard time making the purchase that you simply gave up?

When customers don’t buy from you, it’s not always about your branding, marketing, messaging, or even pricing. The real reasons are often free and easy to do, but often get ignored.

In this article, I’m going to share a checklist that you can use in your business that will make it easy for your customers to buy, and keep buying.

What Prevents Customers From Buying? Being overwhelmed or confused

According to Gartner research, the more overwhelmed customers are, the more likely they are to regret their purchases. Not only that, but doing the basics can actually increase a customer’s likelihood to purchase by 86%

76% of consumers expect companies to understand their needs and expectations. In short, it’s a lot easier to keep a customer happy than it is to recover them after a negative experience.

Not Feeling Appreciated

Our research shows that feeling appreciated is the biggest driver of repeat purchases with 64% of our respondents saying they would keep coming back.

Data showing customer loyalty when they feel appreciated- make it easy for customers to buy

Being Ignored

When we asked consumers what made them feel unappreciated, the answers were clear; being ignored, talked down to, and made to feel like they are the problem.

research data that shows what businesses do that make customers feel unappreciated

The way to make it easy for customers to buy from you is to literally FOLLOW them on their buyers journey that should end with YOU.

1. Identify Your Customer’s Trigger Events

Specifically what happens in your customer’s world and life that should make them think of you? For example; buying a new house, getting married, getting divorced, retiring, starting a new job, starting a business, being diagnosed with a condition, graduating from college, etc.

The key thing to understand about trigger events is that they demand an IMMEDIATE solution.

2. Identify the “Language” of the Trigger Event

Imagine that the trigger event happens. Put yourself in your customer’s shoes. and finish these sentences sentence “Oh SHIT or YIKES — something just happened!

  • Now I need….
  • How am I going to…
  • Where do I get…
  • Where can I…
  • How does…
  • Who knows how to…
  • When is the…

Once you identify all the different phrases that the customer might use to solve this problem, you can use that language as a headline on your website or in your Google or Facebook Ads.

3. Be as Close to The Trigger as Possible

In a perfect world, the instant your customer experiences this trigger, your business would be there. If you’re a local business, this may mean being present at job fairs, or new-homeowner fairs. If you’re an online business, it might mean being found in Google for the keywords related to these trigger events.

This is an old but powerful example:

I accidentally opened an email that was hacked. I knew that I had about an hour before my hard drive was fried. I started searching for something like “find malware” and I actually found a site with the headline “Did you click on the wrong thing?” Of course, I clicked on that link and the page said something like “Click here for a free scan and only pay if we find something”. This was just what I was looking for.

When customers are experiencing a trigger event, they often don’t know what they need. They just know that they need what you have — NOW. And if your business pops up as the solution to their trigger event, you’re more likely to get the sale.

4. Give Prospects OBVIOUS, Multiple Ways for Customers to Contact You

Make sure that your phone number, email and any other contact information are on every single page of your website and marketing materials.

If you run a brick and mortar store, make sure your address and company name are as clear and obvious as possible. These seem simple and obvious, and yet can be costing you dozens of customers.

5. Update Your Google My Business Page

Let’s assume your customer KNOWS about you, but isn’t sure about your hours, or they want to call your business. They will Google your company name and look for a Google My Business page. They may find yours or they may find your competitors. Because if your Google My Business profile isn’t claimed or filled out — they won’t see it.

Make sure that your business hours — and your HOLIDAY hours are updated. Yes! Updated those hours as soon as you know that they changed. Because if your customer doesn’t see what they are looking for, they simply won’t come to your business – they will go to a competitor.

6. Greet Your Customer

If you have an in-person business; office, restaurant, salon, retail, etc. PLEASE have someone there to greet your customer. This seems obvious, but I’ve walked into businesses that look empty — and walked out.

Yes — your website can also greet your customer. Install a chat on your website! In person businesses can use Ruby Receptionists both as a receptionist AND as a chat service. There are other free or low cost chat apps you can use like Hubspot has a chat feature and here they also list several others.

7. Merchandise Both Online and Offline

Merchandising means displaying your products and services in a way that makes them easy to understand and choose. Here are some specific examples:

  • Restaurants: Make sure that your menus are easy to read, with larger type. Make sure rooms are lit appropriately so that people can see what they are ordering and eating.
  • Retailers: Guide your visitor through the store. If you’re featuring a specific product as a special, make it obvious.
  • Services: I recommend that you have a list of services or packages that you clearly describe and display either online or in your offices.

8. List Prices and Delivery Times Both Online and Offline

Your customers want to know what to expect. List your prices, delivery times and any upsells and comparisons on your website or have printed price lists in your office.

9. Help Your Customers Like You Would Your Friends

You’ve probably experienced your share of rudeness as a consumer, well, let’s see if your customers feel the same way.

We asked consumers what made them feel appreciated.

research data customer appreciation builds loyalty

If you look at the most popular answers, you’ll notice that they all have something in common — all are controlled by you and the employees. Your customers want

  • To be acknowledged
  • Smiling employees
  • People who look happy to see me

Love Your Customers and They’ll Love You Back

As a small business owner, it’s important to remember that you are always competing with the big guys. And in order to win, you need to make it easy for your customers to buy from you. That means making sure that you and your team are doing everything you can to make your customers feel like they matter.

Low budget marketing strategies for CEOs with no marketing department. Join DIYMarketers.com for free marketing tips.


Source: https://diymarketers.com/easy-for-customers-to-buy/



Before It’s News® is a community of individuals who report on what’s going on around them, from all around the world.

Anyone can join.
Anyone can contribute.
Anyone can become informed about their world.

"United We Stand" Click Here To Create Your Personal Citizen Journalist Account Today, Be Sure To Invite Your Friends.

Please Help Support BeforeitsNews by trying our Natural Health Products below!


Order by Phone at 888-809-8385 or online at https://mitocopper.com M - F 9am to 5pm EST

Order by Phone at 866-388-7003 or online at https://www.herbanomic.com M - F 9am to 5pm EST

Order by Phone at 866-388-7003 or online at https://www.herbanomics.com M - F 9am to 5pm EST


Humic & Fulvic Trace Minerals Complex - Nature's most important supplement! Vivid Dreams again!

HNEX HydroNano EXtracellular Water - Improve immune system health and reduce inflammation.

Ultimate Clinical Potency Curcumin - Natural pain relief, reduce inflammation and so much more.

MitoCopper - Bioavailable Copper destroys pathogens and gives you more energy. (See Blood Video)

Oxy Powder - Natural Colon Cleanser!  Cleans out toxic buildup with oxygen!

Nascent Iodine - Promotes detoxification, mental focus and thyroid health.

Smart Meter Cover -  Reduces Smart Meter radiation by 96%! (See Video).

Report abuse

    Comments

    Your Comments
    Question   Razz  Sad   Evil  Exclaim  Smile  Redface  Biggrin  Surprised  Eek   Confused   Cool  LOL   Mad   Twisted  Rolleyes   Wink  Idea  Arrow  Neutral  Cry   Mr. Green

    Total 1 comment
    • katrin seelar

      Understand that your customers are just as busy as you are, and seek to take the pressure off of them. By removing barriers to purchasing you can truly achieve a win-win situation. An excellent solution for business and attracting the attention of buyers are web and mobile projects. Here at KeenEthics https://keenethics.com/ you can get it to benefit your business and increase your competitiveness. Your customers can benefit from a simplified purchase experience, and you gain their trust as well as the potential for repeat business.

    MOST RECENT
    Load more ...

    SignUp

    Login

    Newsletter

    Email this story
    Email this story

    If you really want to ban this commenter, please write down the reason:

    If you really want to disable all recommended stories, click on OK button. After that, you will be redirect to your options page.