4 Easy SEO Management Tips For Personal Injury Law Firm Websites

Lawyer SEO implementation is not a one-time thing. You must regularly research, update, and manage your website and content to boost or maintain your performance. Hence, you must always work on your Law Firm SEO implementation to ensure you stay on top of the SERPs.

That said, what are the things you should be regularly doing as SEO maintenance? Here are some that you should pencil into your lawyer SEO calendar:

1. Do Regular Keyword Research

Keyword search volumes depend on searchers who use them on Google and other search engines. If people stop using specific keywords, the search volumes will eventually drop. For example, seasonal keywords targeted towards the holidays, like the 4th of July, will peak close to the holiday but drop for months before it begins to spike again.

Even for non-seasonal keywords, fluctuations might still happen. If unaddressed, you might see a drop in your traffic and, consequently, your law firm marketing ROI.

Hence, it’s crucial for you to regularly check keywords, look for better ones, and reoptimize when you need to. Don’t just look at the search volumes; consider the relevance to your pages and check for keyword stuffing. Additionally, updates to the algorithm might affect rankings and search volumes, too, so you should be prepared to change your keywords when this happens.

2. Check Your Law Firm Website Backlinks

Backlinks are one of the most crucial off-page Law Firm SEO ranking factors. They’re essentially links from other domains that point back to yours.

While on-page optimizations like keywords, site link structure, and user experience all significantly contribute to your rankings, off-page backlinks are the other half of the equation. This is because backlinks are considered “votes” to your website.

For example, if a high-authority and high-ranking website links to you, they willingly associate themselves with your law firm website. Google and other search engines will take this as a sign that your site is of equal quality and trustworthiness. Hence, people will actively try to get backlinks through high-quality and linkable content or submit guest posts.

Since backlinks essentially associate your pages with other websites, the same applies when a low-quality site links to yours. So while a few bad backlinks don’t hurt your Lawyer SEO, having many (even a majority) of your backlinks come from low-quality, spammy, and hacked sites will pull your rankings down.

So, you need to manage your backlinks for two reasons: ensure you’re getting high-quality ones and spot the bad ones before they harm your Attorney SEO.

3. Optimize Your Site Loading Speed

Loading speed significantly influences user experience. Slow-loading websites are hard to use and generally frustrating for users. Since your law firm website is how people find your law firm, you’ll want to optimize every aspect to ensure people have the best impression of you.

Fast loading speeds mean smooth navigation and quick access to what people need from your website. This encourages people to explore your website, find your landing pages, and be swayed by your CTAs. In search engine optimization for lawyers, the more people explore your website, the more likely you are to build trust and convince them to convert.

4. Plan Out Your Internal Link Structure

While backlinks are an essential aspect of your off-page SEO, your internal linking structure is an on-page factor.

As mentioned, links associate two pages together. Site crawlers will consider the contents of the pages and the anchor texts to discern what the pages are all about, where they are on the site, and which pages are the most important to your law firm. Therefore, your internal linking structure affects how link juice is distributed and how search engines crawl your law firm website.

These links also help users explore and discover relevant pages on your site. For example, you can link previous blog posts and landing pages to new blogs, encouraging traffic toward the linked pages.