4 Reasons To Try Video Marketing For California Law Firms

Brands create video content to boost their online visibility. This is known as video content marketing, which can definitely be applicable to your California law firm.

Video is typically shared on YouTube or a social media platform, but it can also be viewed via webinars, courses, live videos, or self-hosted videos. Basically, it’s using videos as a way to market your California law firm.

You can stick to images as your default marketing media, of course. That said, videos are becoming more popular for a reason. When done effectively, video can be a powerful tool for communicating your message to a big audience.

The wonderful thing about video content marketing is that it is becoming increasingly simple to implement. Because of the variety of possibilities available to marketers, there is truly something for everyone, even those without traditional video recording or editing expertise.

Here are a few reasons why you should start making video content for your law firm marketing strategy:

1. Marketing Videos Are Now Easier To Make

You’d have to find skilled video editors to process, convert, and edit videos back then. Even when things went fully digital, video editing software and skills didn’t seem accessible.

These days, an everyday person can edit a video with the use of free tools and apps. Video-centric apps like TikTok and YouTube allow easy editing and uploading processes for videos. If you want examples, you don’t have to look further than YouTubers who run their channels on their own, doing everything from content, scripting, and editing.

That’s why most video content, even the most popular ones, isn’t made exclusively by giant corporations. Instead, video editing tools are becoming more advanced, including those you can get for free. Not to mention, there are a lot of app and software-specific tutorials and guides to help you figure things out.

2. Videos Are Versatile

When it comes to employing video content for marketing, they have many options. Finding a strategy that aligns with your law firm’s marketing goals is fairly easy. While YouTube is a pretty common place to start making videos, here are some alternative choices to consider:

• You can post video stories that disappear after a specific length of time on most social media networks, including Snapchat, Instagram, Facebook, and YouTube. These are wonderful since these short videos can be made quickly and affordably and communicate directly to your target demographic.

• Industry giants such as Facebook, YouTube, Instagram, and Twitch have all offered options to stream live content.

• Webinars are also a great way to communicate directly with potential consumers through video. Your California law firm can use them to respond to particular queries buyers may have about your products and services or educate the audience about your industry, allowing you to brand yourself as an authority.

3. They’re Everywhere

With the rise of TikTok and YouTube, videos have become favored formats for information and entertainment consumption. People watch YouTube videos and short trivia, tutorials, news, and skits. Youtubers also do product reviews that have affected sales in the past. On the other hand, TikTok is known for starting trends, including products, shows, services, and music.

In other words, people love watching videos. They’re on social media, educational platforms, and even blogs.Whether dealing with long-form, 30-minute videos or 30-second clips, an audience is ready to consume them. But, of course, this is on the condition that you make it high-quality, valuable, and interesting enough for your target audience.

This is why your videos’ content and format of your videos should not only cater to the platform and the users of your chosen platforms. For example, people on YouTube tend to enjoy longer videos, while TikTok users want something more quick and snappy. So, ensure you’re doing audience research while at it.

4. Videos Are More Digestible

Customers will only purchase your goods if they fully comprehend what it performs and how they can benefit them and improve their lives. The visual element of videos helps you easily explain how things function, so it’s no surprise that it’s a fantastic medium for this.

Of course, people can always just read your blog, but not everyone’s going to have the time or attention span to get through 800-2000 words. Videos can be fast-paced and still be loaded with information about your products and services.

Not to mention, you can do other marketing strategies on video that you might not be able to or as extensively on other mediums. For example, you can show off your products in a demo or post a more reliable testimonial from an actual buyer or client.