How To Create Pinterest Boards That Grow Your Account Fast With AI and Tailwind

Learn how to create Pinterest boards that actually grow your account, using AI and Tailwind to do the boring work for you. Name each board after a real keyword, write a Pinterest SEO description, and seed it with popular pins plus your own in just minutes. This Pinterest growth strategy is perfect for bloggers, Etsy sellers, and creative entrepreneurs who want more traffic with less admin. Save this and build your first board today!

please note :: I often recommend resources, some I receive an affiliate commission for at no additional cost to you, these all help to keep this site free for you!

Okay friend, let’s talk about how to create Pinterest boards that actually GROW your account… without spending your whole afternoon scrolling, repinning, and wondering where your life went…sigh.

First, I want to be super clear about what this post is (and isn’t). I’m a blogger, not a spammer! I hooked my chat up to Tailwind so I can do more of what I’m good at (writing, strategy and analytics) and less of what I’m NOT good at (data entry, admin tasks and scheduling).

As a blogger, EVERYTHING I do is in service of my readers. I never want to do anything that makes their experience worse (not counting the ads… but those keep the lights on 😉).

So if you’ve been wondering how to create Pinterest boards that are strategic, keyword-smart and actually match what people search for today, grab your coffee. I’ve got 11 steps that’ll make your Pinterest growth strategy feel calm, clear and (dare I say it) FUN!

RESOURCES

• Claude, ChatGPT or Gemini
• Tailwind
• Pinclicks
• How To Hook Chat to Tailwind (Claude, Chatgpt or Gemini)

11 Steps To Create Pinterest Boards That Grow Your Account

Before you start, take a deep breath and KNOW you can do this! Once you get the hang of it is SOOOO simple that even a 60 year old marketing person can do it…👵ðŸ½

1. Start With Intent: Pinterest Growth Only Matters If It Matches Your Blog

Here’s something I’ve learned after years of doing marketing, SEO and content. If you do an AMAZING job of growing a Pinterest account that doesn’t match the intent of your site, it’s all for nothing.

Big numbers are fun to look at. But if those pins send people to a site that isn’t what they wanted, they bounce, and Pinterest notices.

I have two websites, Marketing Artfully and Artsy Fartsy Life, that I’m super proud of. I want both of them stable and around for a LONG time. So every new board I create has to pass one test: would my reader be happy to land on my site from this board?

That’s the whole point of a keyword board. It isn’t about gaming the system. It’s about building a tidy, well-labeled home for content your reader is already looking for.

Do this today:

• Write down the 5–7 core topics your blog (or Etsy shop) actually covers.
• Scroll your Pinterest boards and flag any that don’t fit those topics anymore.
• Keep that list handy, because it’s your filter for every new board you create.

2. Let AI Do the Boring Admin So You Can Do What You’re Great At

What I love MOST about using chat for Pinterest is that it helps me make quantitative decisions based on data, not gut feelings.

I’ve been doing this a long time (I started Marketing Artfully in 2008!) Some of my thoughts and feelings about Pinterest are outdated, AND I don’t know what I don’t know. Chat doesn’t have a lifetime of thinking one way or another. It just takes the data and makes sound recommendations based on facts, not feelings.

But here’s my big warning… ask your chat how expensive it will be to run the process, and ask for ways to make it more affordable.

Ask me how I know! 🙋‍♀️ I ran out of Claude credits halfway through a four-new-board run… doh. Two boards done, two boards hanging out in limbo, and me staring at the screen.

So now I have a standing rule. I told Claude to tell me BEFORE starting any big task, so I can decide whether I want to spend the money and credits.

If you haven’t connected your chat to Tailwind yet, here’s my step-by-step on How To Hook Chat to Tailwind (Claude, Chatgpt or Gemini).

Do this today:

• Give your chat this instruction: “Before starting any big or multi-step task, tell me roughly how many credits or how much it will cost, and wait for my okay.”
• Run one board at a time until you know what a single board costs you.
• Ask your chat, “How could we make this process cheaper?” You’ll be surprised what it suggests!

3. Why “Fresh Boards” Might Be the New Fresh Pins

We know Pinterest LOVES new. New pins to a new URL are the best “fresh pins” you can get. But according to Tailwind’s research, new pins to an old URL still keep 64% of their original distribution. (Source: The 2025 Pinterest Marketing Best Practices Benchmark Report – Part 3)

With the idea of “fresh pins” in mind, there’s no reason to think “fresh boards” wouldn’t also be a great thing to test in our marketing!

To be clear, this is what we’ve learned anecdotally, not something Pinterest has officially announced. But it makes sense. A brand-new, tightly focused board around a keyword people are searching RIGHT NOW is a strong, clear signal.

Do this today:

• Look at your board list and note when you last created a new board. (If the answer is “um…” you’re not alone!)
• Brainstorm three keyword phrases you could build a fresh board around this month.

4. Brand-New Board vs. Your Steady Eddy Board (Test Both!)

For those of us who follow Tony from PinClicks, we know his original premise was to make a new board targeting a new keyword for each blog post. I think this accomplished two things… a “fresh board,” and a tightly targeted board where every pin made sense together.

What I think this overlooks is the power of an old, steady eddy board. A board with history can already attach its annotation keywords to a pin right away.

I’ve seen it on my own account. A pin I saved to my planner covers board picked up the “planner covers” keyword straight from that board. (I walk through that in How I Use Tailwind In 2025.)

Like everything else in marketing, there’s no one “right” answer. You’ll need to test both to find out what works best for YOUR site!

Do this today:

• Pick one topic you blog about a lot.
• Create one brand-new keyword board for it, and keep pinning to your existing board too.
• Check back in a couple of months and compare which board is pulling more impressions and clicks.

5. Pick a Pinterest Keyword People Are Actually Searching

Your board name IS your keyword. So it has to be something real humans type into Pinterest, not something that just sounds cute to us.

There are two ways I find keywords people are actually searching for.

First, Pinterest Trends (https://trends.pinterest.com) is the best for seasonal topics, wildcards and ideas you haven’t thought of yet. It’s my go-to when I want to catch what’s heating up.

Second, Pinclicks, because I can find high-volume words that match my blog topics. Trends doesn’t always do that! Trends shows you what’s popular, but PinClicks shows you what’s popular and fits what you already write about.

Lean toward seasonal and evergreen topics. Seasonal brings the spikes, and evergreen keeps the lights on.

Do this today:

• Open Pinterest Trends and jot down three trending ideas that loosely fit your niche.
• Run your core topics through PinClicks and save the highest-volume phrases that match.
• Circle the one keyword you’ll build your first board around.

6. Name Your Board and Write a Pinterest SEO Description

Once you have your keyword, the board name is easy. Use the exact phrase. An “Easy Christmas Party Appetizers” board beats “Yummy Holiday Stuff ✨” every single time.

Then write a keyword-rich board description: two or three natural sentences that use your main keyword plus a couple of related phrases. That tells Pinterest exactly what the board is about.

I use PinClicks, so I’ve already asked it for a keyword and description. Tailwind’s Ghostwriter is great for writing pin titles and descriptions, but it doesn’t write board descriptions. If your chat is hooked up to Tailwind, though, you can just ask it to create the board AND write the description in one go!

Do this today:

• Name your new board with your exact keyword phrase.
• Write (or have AI write) a 2–3 sentence description using your keyword and 2–3 related terms.
• Read it out loud. If it sounds like a robot wrote it, tweak it until it sounds like you!

7. Let Tailwind Find the Top Pins for Your Keyword

This is the part that used to take FOREVER. You’d search your keyword, scroll, squint, repin, scroll some more… and suddenly it’s dinnertime.

Now Tailwind finds the strongest pins on Pinterest for your keyword for you. Finding those recommended pins is free, which I love.

These are the pins Pinterest is already rewarding for that search. So they’re a great preview of what “good” looks like for your keyword, and they give your new board instant credibility.

Do this today:

• Ask your connected chat (or Tailwind) for the top recommended pins for your board’s keyword.
• Skim the results and pick the ones that truly fit your reader. Quality over quantity, friend!

8. Seed Your Board in the Free First Hour

Here’s the Tailwind tip most people miss, and it’s a budget-friendly one!

What it costs in Tailwind:

• Creating the board is free.
• Finding the recommended pins is free.
• Saving pins to a board made in the last hour is free for up to 50 pins.
• After that first hour, or on an existing board, each save counts like a scheduled pin: one pin credit, or one post from your plan’s monthly allowance.

The takeaway… seed generously right when you create the board, because that’s when it costs nothing!

An empty board tells Pinterest nothing. A board with 15–50 on-topic pins plus a keyword-rich name and description clearly tells Pinterest what it’s about. The whole thing takes a few minutes instead of an hour of scrolling and repinning by hand.

Do this today:

• Have your recommended pins and your own pins picked out before you create the board.
• Create the board and seed it right away, aiming for 15–50 pins.
• Set a timer if you need to. That first hour goes fast! ⏰

9. Mix In Your Own Pins to Borrow Some Authority

This is where the magic happens. When you mix your pins in with the top-ranked pins for a keyword, your content lands in the same topical neighborhood as proven winners.

Your existing pins also get new context. Each pin saved to a new, specific board is another chance to be shown for that board’s keyword. Plus, fresh, specific boards make your profile look active and organized, which makes it more useful to visitors and more likely to earn follows.

An honest caveat: Pinterest gives the most distribution to fresh pins, meaning new images and new copy. A seeded board is the foundation, and new pins are what make it grow. Every new pin you create on the topic now has a well-defined home!

Do this today:

• Find 5–15 of your own pins that genuinely match the board’s keyword and add them to the seed.
• Plan 1–3 brand-new pin designs for your best post on the topic.

10. Give Old Blog Posts and Etsy Listings a Second Life

If you’ve been blogging or selling for a while, you’re sitting on a content goldmine! Years of blog posts and thousands of pins already exist. Most still link to live, useful posts, but they’re scattered across broad or outdated boards.

Same goes for Etsy. When was the last time you made pins for your old products? 🤔

Old boards are often too broad. A board called “Recipes” or “Crafts” from 2015 doesn’t match how people search today. A new board like “Cozy Winter Junk Journals” matches today’s searches exactly.

When a keyword starts trending (an aesthetic, a holiday, a new craft style), you can spin up a board for it and seed it with your older posts that fit. The content doesn’t have to be new. It just needs a new, relevant home.

Do this today (my 6-step resurrection plan):

1. Pick a keyword people search now.
2. Create a tightly focused board around that exact phrase, with a keyword-rich description.
3. Seed it with a few top Pinterest pins for the keyword, plus your own older pins that match.
4. Make 1–3 fresh pins for your best old posts on that topic, with new images and new titles, and schedule them to the new board over the following weeks.
5. Before pinning, give the old posts a quick refresh: check the links, update the date, add a new photo or tip, and swap in a better Pinterest image. (Not sure which posts to start with? Here are my 5 Ways To Pick Which Blog Posts To Update.)
6. Repeat each season!

11. Refresh Your Pinterest Boards Every Season

Christmas, Valentine’s Day, spring cleaning, back to school, fall and Halloween each get a board refresh a couple of months ahead of the holiday.

Pins take time to get picked up, so early is everything. I start sending out Christmas decor pins as early as July!

It’s the same reason Why I Plan My Marketing 2 Months Ahead (And You Should Too). Pinterest rewards the early birds. ðŸ¦

So right now, in November, the smart move is building Valentine’s Day and New Year boards, not Christmas!

Do this today:

• Grab your calendar and mark two months before each big holiday that fits your niche.
• Pick ONE upcoming season and build its fresh board this week.
• Seed it with top pins and your older seasonal posts, then schedule fresh pins over the following weeks.

How To Create Pinterest Boards Wrapup

There you have it! Knowing how to create Pinterest boards the smart way means picking a real keyword, writing a clear SEO description, seeding generously in that free first hour, and letting AI and Tailwind handle the boring parts. That way you can spend your energy on writing, strategy and the fun stuff.

And remember: always ask your chat what a big task will cost BEFORE it starts. Future you (and your credit balance) will thank you! 😂

If you love the “readers first” approach as much as I do, I highly recommend They Ask, You Answer by Marcus Sheridan. It’s all about building content around the real questions your customers are asking, which is exactly what a great keyword board does! It’s a great listen too, so check it out on Audible.

You got this!

The post How To Create Pinterest Boards That Grow Your Account Fast With AI and Tailwind appeared first on Marketing Artfully.

Source: https://marketingartfully.com/how-to-create-pinterest-boards-that-grow-your-account-fast-with-ai-and-tailwind/