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Writers’ quote of the day: Camilla Lackberg on marketing and establishing a brand

Tuesday, July 24, 2012 18:12

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‘I used to be in marketing so it was easy for me to use those skills in my own career and I’ve never seen a conflict in that. The first years I took beatings from within the literary world for talking about myself as a brand and being open about the fact that I market myself and that I want to sell books. I did every every interview imaginable. I did gardening interviews, car and cooking magazines. And it worked. And now I have a PR agent which is a little bit unusual. But I need someone to help me keep a focus in 55 countries. So I’m still active in working on my brand and I’m not ashamed of it.’

~ Swedish crime fiction writer Camilla Lackberg, who even appeared on the Swedish version of Strictly Come Dancing/Dancing With the Stars

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