Ethereum Launches Own “Ether”

Company Ethereum began selling the first batch of its cryptocurrency, called ether.
After approximately 12 hours investors had already bought over 7 million ether (ETH).
Switzerland-based Ethereum and The Ethereum Project have made headlines this past year as potentially exciting examples of ‘Cryptocurrency 2.0′, and the goal of Ethereum is to decentralize everything using blockchain technology.
Ether can currently be purchased at a set rate of 2,000 ETH per 1 bitcoin. The price will stay at this rate for two weeks and then linearly decrease in value down to 1,337 ETH per BTC. The sale will last 42 days in total.
Ethereum is the brainchild of Vitalik Buterin, a former college student who, fascinated with bitcoin, spent a year traveling around the world and learning about the possibilities of the technology.
Besides Ethereum, Buterin has been involved in several notable projects including Bitcoin Magazine, Dark Wallet and KryptoKit. He was also recently awarded a Thiel Fellowship, with an accompanying $100,000 to put towards his current and future projects.

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